A culinary haven that goes beyond taste in Tel Aviv

In the heart of Tel Aviv’s Sarona complex, Chef Moshik Roth has brought his most personal and authentic vision to life with &Moshik restaurant. Designed by acclaimed architect Pitsou Kedem, the restaurant redefines the dining experience by blending history, design and fine cuisine. With only 22 seats, &Moshik offers a setting where “the diner feels almost in the kitchen” – a deliberate choice to foster an intimate connection between the chef and his guests.

The concept for &Moshik was born out of a significant moment in the restaurant’s design process. “A childhood friend from Eilat came to visit me during the installation works, a month before &Moshik opened. We were sitting on the island, and he said, ‘For me, it feels like we are children again, back in the mountains of Eilat, with that reddish stone in the background’. That is when it hit me: this is exactly the kind of place I wanted, one that resonates with me.”

The restaurant’s design reflects this emotional connection, with sandy and earthy tones evoking the landscapes of Eilat. “Unlike the usual colour palette you see in other restaurants – black and white – I have chosen shades of sand and earth here,” explains Roth.

The surfaces and cladding at &Moshik, made from Dekton by Cosentino, not only serve a practical function, but also become an integral part of the restaurant’s story. “It was very important for me to incorporate Dekton surfaces because the material is durable and scratch-resistant, so you can do everything on it: cooking, chopping, plating up the food,” notes Roth.

This versatile material is the perfect partner for a space that combines culinary art and design. In addition, its strength and elegance enhance the serene and refined atmosphere that defines both the cuisine and the environment at &Moshik.

The relationship between Roth and Kedem was a true creative dialogue. “Moshik is not an ordinary client,” says Kedem. “He is an artist. It is not really a restaurant, it is more of a gallery where there is a human encounter with the artist”. This collaboration allowed Roth’s essence to be reflected in every detail of the design, from the choice of materials to the layout of the space.

For the chef, the design of &Moshik goes beyond that of his previous restaurant in Amsterdam. “When I compare this space with the restaurant in Amsterdam, it feels much more like me. The design fits perfectly with my culinary practice. I offer an experience of tranquillity, of carefully crafted European cuisine. We have managed to create a place with atmosphere and soul.”

Every aspect of the design has been carefully considered. From the round tables, which symbolise movement and fluidity, to the swivel chairs, everything was chosen for comfort and functionality. “It was important to me that there were no corners and that the tables couldn’t be pushed together. Most of the tables are made for a couple or a maximum of six people. This is not a place for large groups. I don’t want to compromise on the intimacy,” stresses Roth.

Even the choice of chairs was a meticulous process. “I saw the chair I now have in the restaurant from a distance. I felt it was exactly what I wanted because it rotates 360 degrees. It is not a typical feature, but it is the perfect complement for a small restaurant like mine.”

Housed in a 19th-century Templar building, &Moshik pays homage to the history of its location while incorporating contemporary elements. The entrance to the restaurant is marked by a sculptural wall of red travertine stone, acting as a gateway to Roth’s world. “To separate the experience from the outside world and the city, we designed an entrance wall in a unique stone with veining and a dramatic appearance, creating a kind of dynamic transition into the world of Moshik.”

With a design that blends history, innovation and cutting-edge materials such as Dekton, &Moshik is more than just a restaurant: it is a statement of style, creativity and a passion for excellence.