A timeless façade for a fashionable look
By Morten Thomsen
Architecture / Design
The shop “Busted” gets a new look
Busted is a fashion shop for young people located in the main shopping area of Silkeborg, in northern Denmark. The shop needed an update to attract a younger and more demanding clientele. During this refurb process, both the façade and the shop window played a key role in attracting customers to the shop.
Busted's owners commissioned architect Morten Thomsen, founder of MMe Byg Aps, to undertake the renovation and interior design project. Thomsen invested time in researching different cladding solutions that could radically change the Busted façade. In his search, he had the good fortune to come across Cosentino's Project Manager for the region, who introduced him to the Dekton brand and its countless benefits for façade applications.
Morten was impressed with the 8mm thick slabs, which allow for on-site handling and processing, as well as the use of an invisible adhesive for fixing.
You can’t go wrong with Dekton Danae
MMe Byg Aps studio wanted a colour that would appeal to Busted’s target customers: women with a youthful, casual style, and within a fairly broad age range. From the very beginning, Dekton Danae was a favourite finish because of its brightness and timeless character. Its availability in large format slabs- 320 x 144 cm - and in two textures - grip and matt - were two highly valued aspects in the final choice. After all, it is not for nothing that this is one of Cosentino’s best sellers.
The new Busted shop, which opened in spring 2021, now looks spectacular on one of Silkeborg's most popular shopping streets. Long-time customers are delighted with the change and, more importantly, the new look is attracting a new clientele who had never thought of coming.
The renovation of the Busted shop is yet another example of the importance of design in public spaces in commercial terms. It also illustrates how quickly the investment is recouped when the project is well planned and you work with a partner like Cosentino.
“The advantages of using Dekton in commercial premises are clear: the versatility of formats and its very thin thickness make it easy to design and install”