Greta
estudio DIIR
Madrid, Spain
The brand identity, the sales experience and the need to transmit healthy values explain the commitment to color in this project on Fortuny Street
Green becomes the protagonist of the intervention, radically flooding the space. Betting on monochrome as the main strategy of the intervention is a risk that has repercussions on the need to have a repertoire of constructive solutions and materials as homogeneous as coherent. As a result, a particular and inimitable atmosphere accompanies the retail experience.
To deal with the succession of spaces without falling into compartmentalization, the project plays with height across three rooms. A ceramic-clad bar welcomes visitors while displaying the product. Next, an amphitheater resolves the first slope and rises as a grandstand for the diners. In the highest area, there is a dining room with seats flanked by greenery.