For David Rockwell a hotel, a restaurant, a cultural center... “are sites of possibilities, like the theater where environments can be controlled, manipu-lated and, ultimately, designed”.
Educated as an architect but creator by vocation, Andrew Rockwell founded Rockwell Group in New York in 1984. Over the last 34 years, he has created and been part of amazing projects. These projects include Broadway sets, designing restaurants, and creating hotel products, playgrounds and workspaces.
The Diner is one of the most iconic places, conceived as the ultimate gathering space at Salone, taking guests on an experien-tial road trip through iconic elements of American diner culture.
How did you approach this project? Why a diner? Do you consider ‘The Diner’ an icon for American culture?
Vintage diners are the pillars of authentic America, and represent our unique identity in the world. In this rapidly evolving world, the diner remains a central, social eating space that is available to everyone. The Diner is the link between the past and the future.
The Diner is divided into East Coast, West Coast and Midwest. Do you consider culture and design likewise divided in the US?
Do you like working with chefs? Do you like going into the kitchen your-self? What would be the ideal meal to prepare on a Silestone countertop?
As for the ideal meal to prepare on a Silestone countertop, I try to eat healthy and I always love preparing fresh fish and vegetables. My signature dish, which my kids always request, is a grilled portobello mushroom and fontina quesadilla with roasted garlic and truffle oil.
How do you choose the materials for your projects?
The quality of surfaces, the tactility of fabrics, and the mood established by color and pattern creates a language.
Did you find within Cosentino inno-vative materials, Silestone quartz surfaces and Dekton ultra-compact surfaces, the design and performance you were looking for?
bar combined with its functionality and beauty added an element of theatricality.}}
The Dekton ultra-compact surfaces in the booths were the perfect spot to gather and enjoy a grilled cheese. Both materials really brought a sense of movement and performance to The Diner. The play of the various lighting settings on the surfaces helped convey the space’s transformation from day to night.