Cindy Crawford, the new face of Silestone®
January 12, 2017
Cindy Crawford: “I have a tremendous passion for design, and I’m thrilled to partner with Silestone®, whose surfacing materials bring a distinctive element to the fashion ensembles we create for our home.”
Cindy Crawford, supermodel and international fashion icon, will be the image of Silestone® for the next two years.
Silestone® and Cindy Crawford have joined forces to represent the very best in beauty, fashion and designin an advertising campaign entitled “Tops On Top”, which will be released from March onwards in the world’s major lifestyle, trend, fashion, design, decoration and architecture magazines.
This partnership will take the global positioning of the Silestone® brand one step further, building on its already consolidated position as a leading edge decorative surface in design and architecture. It also reinforces the brand’s connection with the lifestyle world, and follows the line started with previous collaborations such as those with Andrés Velencoso, Goya Toledo or Paz Vega, among others.
The campaign “Tops On Top” will feature Cindy Crawford alongside the Silestone® Eternal colour collection, paying homage to natural stone and evoking the infinite, timeless and eternal beauty that can only be found in nature.
The American supermodel will become a global ambassador for the brand, taking part in the different promotional events run by the company in North America.