Cosentino Group announces entry into Australian market
February 15, 2012
29 September 2011
Cosentino Group, worldwide leader in the production and distribution of quartz surfaces, natural stone and reconstituted surfaces, has announced its entry into the Australian market. The multinational company creates innovative and functional natural stone and reconstituted solutions for the home and public spaces, focusing its product creation on beautiful design, innovation and environmental respect.
The move to sell and distribute in Australia comes as part of the Group’s international expansion and diversification strategy. In Spain, one in every four kitchen worktops are Silestone® by Cosentino, while in the US, Silestone® has a 75 per cent market share of quartz surfaces and more than 7 per cent in kitchen worktops.
“Australia presents an exciting opportunity for Cosentino,” said Fransisco Martínez-Cosentino, President of the Cosentino Group. “It is a lucrative and mature market in the surfacing category and is an important step in our global business expansion plan.”
In 2010, Cosentino Group had a sales figure of over €380m ($528.6m AUD). As it continues its geographic expansion, Cosentino is expecting a yearly growth of 17 per cent from 2011 to 2013. The €3m ($4.2m AUD) investment in Australia means Cosentino will continue to serve as a leader in the quartz industry.
Employing more than 2,100 people worldwide, Cosentino Group bases its development on an innovative research programme, which allows it to apply the most advanced technology in obtaining new materials. The company already owns Cosentino Centres in 17 countries and distributes in more than 60 countries.
Fransisco continues, “We’re looking forward to bringing a number of our latest, innovative products to Australian consumers. We’ve already seen a number of trends begin to emerge in the region, including a high demand for environmentally sustainable quartz surfacing in kitchens and bathrooms, which is what we specialise in. Australian customers can expect Cosentino will continue to provide the highest quality natural stone products coupled with an efficient use of natural resources to maintain its commitment to sustainable business practice.”
With its strong research and development team, Cosentino Group has succeeded in creating technologically advanced products such as Silestone®, recycled and “Cradle to Cradle” certified surface Eco by Cosentino®, Sensa by Cosentino Granites with special protection against stains, Prexury semiprecious stone surfaces, and a range of Silestone Bath products as well as the Silestone Integrity sink.
The company has a number of high profile global ambassadors that include: former two-time Formula 1 World Champion, Fernando Alonso and the current MotoGP World Champion, Jorge Lorenzo; and a host of celebrity chefs.