Image number 32 of the current section of A conversation with Jose Varon, Marketing Coordinator of Cosentino Canada in Cosentino Canada

A conversation with Jose Varon, Marketing Coordinator of Cosentino Canada

No day is ever the same for Jose Varon, Marketing Coordinator for Cosentino in the Canadian market. For the past three years, Jose has been driving the marketing and communications efforts across the country, helping to further amplify brand awareness for the company and its umbrella of brands. No stranger to marketing and design, Jose’s role creates synergy between branding, marketing, sustainability, architecture and interior design, from global to local approaches. We recently connected with Jose to learn about what a day in his life looks like working at Cosentino.

1) Tell us a bit about yourself and what you like to do for fun.

I was born in Bogota, Colombia and arrived in Canada in 2011. I lived in Montreal for four years before deciding to move with my wife to the Greater Toronto Area. I love languages with the great benefit of opening doors for global networking. I’ve always been involved in design and marketing positions. I hold a Bachelor’s Degree in Industrial Design from University of Bogota Jorge Tadeo Lozano in Bogota, and a Marketing Management Diploma from McGill University in Montreal.

I love family hiking, camping and playing with my two kids. I’ve also been a part of several rock bands in the past, so whenever there’s a chance to feed the spirit, I love playing cover songs on the guitar and keyboard, composing new songs, or even DJ’ing at Cosentino events.

Image number 33 of the current section of A conversation with Jose Varon, Marketing Coordinator of Cosentino Canada in Cosentino Canada

2) What led you to joining the Cosentino team?

The opportunity to be a part of an outstanding synergy between branding, marketing, the products and their applications involving sustainability around the architecture and design industry attracted me to this position. Also, all the different angles of the company’s  organizational culture, the vast global presence and very well structured values aimed at growing the human capital for professional development. On the other hand, I was drawn to the assertive vision of Cosentino’s dedication to R&D and creating sustainable and innovative products that provide versatile multiple applications to inspire people’s spaces.

3) What does an average day as the Marketing Coordinator for Cosentino Canada look like?

Every day is different. It's always pretty dynamic and even more today working hybrid between home and the Toronto showroom, while covering the spectrum of communications from headquarters in Spain to coast-to-coast across Canada.

I start every day with a cup of coffee and work through priorities. This includes supporting our Canadian sales team to help them reach their objectives. I also look for our brand presence in sponsorship-related opportunities. Some days, I’m working on budget allocation for our media plan which includes reviewing technical design aspects of online/offline ads with their editorial deadlines to submit artwork. I also focus on monthly newsletters to send to all our audiences in English and French.

On other days I go over media outlets, A&D’s requests for collaborations and amplify corporate news with our PR agency partner. I review all marketing content for all our brochures and literature, the coordination of trade shows, global launches and monthly social media calendars. Yes, it’s a lot, however, it’s a journey I enjoy every day, and every day simply goes so quickly.

4) What do you enjoy the most about working for Cosentino?

To be happily busy and contribute to every single aspect of integrated marketing. From the strategy to the coordination of tactics for Canadian audiences in both languages, to participating and collaborating with cross-functional teams that are not only Canada, but also  our North America headquarters, it’s a role I truly enjoy. I like learning from my peers in other countries about their projects and best practices. Working for Cosentino has provided me with a rewarding experience in all aspects of my role, professional growth and personal life. That is why I love my job!

Image number 34 of the current section of A conversation with Jose Varon, Marketing Coordinator of Cosentino Canada in Cosentino Canada

Tags: Cosentino, Cosentino Canada, Cosentino Showroom, Dekton, Innovation, Silestone | 2 years ago | Written by: Cosentino

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