Silestone by Cosentino, the world’s leading hybrid mineral surface for architecture and design, has launched its second series of colours worldwide under its new corporate image. Under the new Silestone logo and brand direction, Cosentino announced today the new Ethereal collection, strategically aligned with a significant marketing campaign featuring international fashion icon Cindy Crawford.
The new Ethereal collection represents a quantum leap in design, innovation, and sustainability, coinciding with the recent transition the Silestone brand has undergone externally and internally with the development of the cutting-edge HybriQ technology. This new evolution of Silestone leads to a series of colours designed to become a best-seller in the interior design surface market. It is also the primary focus for Cindy Crawford’s campaign featuring Silestone Ethereal, titled ‘Metamorphosis’.
This marble-inspired collection consists of four colours: Ethereal Dusk, Ethereal Haze, Ethereal Glow, and Ethereal Noctis, designed to recreate the dream-like beauty of the sky. Each shade offers a deep, fine veining on a white foundation.
Ethereal Dusk exhibits a nod to urban style, with bluish-toned veining that brings a modern and avant-garde touch to any space. It embodies the uniqueness of a sunrise, where peace, solemnity and tranquillity are pictured on the horizon at the last moments of darkness.
Ethereal Haze includes a dynamic range of grey tones emitting plenty of personality. Conveying both calm and a vibrancy thanks to an interplay of gradients, it provides a blend of pure neutrality. Inspired by how the wind moves the clouds over the mountains, Ethereal Haze creates an optical illusion of serenity and softness.
Ethereal Glow is simply pure, classic elegance. Its golden, grey veining merges with a tinged white foundation, running through the entire design and bringing colour to every corner. It is inspired by the blazing sunset’s colours and glow.
Ethereal Noctis is synonymous with sophistication. The marbled white backdrop is interrupted with short grey and black veins, providing contrast, depth, simplicity, and modernity. It is inspired by the darkness that comes after sunset.
Silestone® Ethereal & HybriQ+
The Ethereal collection is the result of HybriQ+, the exclusive and pioneering technology developed for Silestone by Cosentino. HybriQ+, launched in 2020, is a qualitative leap in the evolution of the brand. It is a new production process characterized by the company’s commitment to the environment, the circular economy and sustainable management. The manufacturing for Silestone with HybriQ+, in addition to Cosentino’s environmental milestones, uses 99 percent recycled water and 100 percent renewable electric energy, and a minimum of 20 percent of recycled raw materials in its composition.
HybriQ+ technology represents a new formula used in the composition of Silestone, which significantly reduces the presence of crystalline silica. Instead, this new hybrid formula combines raw mineral materials and other materials of recycled origin. With this unique composition, the outstanding mechanical and technical performance and timeless beauty of Silestone remain intact.