Beautiful, sustainable design set in stone with the new Silestone Loft Collection
Case Studies, News, Top Trends
October 5, 2020
Cosentino has launched the Silestone Loft Collection, a new series of five colours inspired by industrial design found in neighbourhoods around the world. The inspiration behind the collection dates back to the mid-20th century, a time when abandoned factories, large workshops and warehouses in several metropolitan neighbourhoods were turned into loft apartments. The deliberately unfurnished look of concrete, cement, exposed beams, and pipes was popular in many homes, creating the industrial trend that is still prevalent today. The connection between the past and the present led to Cosentino’s creation of the Silestone Loft series colours: Camden, Poblenou, Seaport, Nolita and Corktown.
The collection is the first series to be made using Cosentino’s innovative and exclusive HybriQ+ technology. It is a new production process characterized by the company’s commitment to the environment, the circular economy and sustainable management. Thanks to this innovative process, reused raw materials are used in the manufacturing of Silestone Loft. In addition to this, Cosentino’s production process is carried out by employing 98 per cent recycled water and 100 per cent renewable energy. Furthermore, thanks to HybriQ+ technology, the presence of crystalline silica is significantly reduced. Instead, a hybrid formula made up of minerals and reused raw materials, such as recycled glass, is used. This new composition provides the quartz surface with a modern aesthetic, while maintaining the quality and beauty of Silestone, backed by a 25-year warranty.
In addition to consolidating Cosentino’s commitment to sustainability and the circular economy, the multinational again reaches a milestone within the sector that changes the paradigm of the quartz surface category. By reducing the presence of quartz in the composition of Silestone® in these new colours, Cosentino is anticipating the requirements of future laws and more restrictive rules that advise the decrease in the use of silica. It also favours greater safety in the production and professional environment of the sector.
Thanks to HybriQ+ technology, Cosentino has developed a new generation of Silestone that is more sustainable and respectful of the environment. This milestone is the result of over three years of intense work lead by Cosentino’s Innovation Product and Environmental teams.
Silestone Camden is inspired by one of London’s most influential alternative neighbourhoods. Camden sounds like 80s punk, speaks a thousand languages, dresses eclectically and is home to hundreds of artists. Posters and ephemeral works of art are part of Camden’s history that decorate the district’s exposed brick façades. Authentic, steely shades and the natural wear and tear of living spaces have inspired this colour. It features a soft, delicate and consistent grey, with a fine grain and a subtle white veining. A versatile cement grey, it can be easily be incorporated with any decor thanks to its homogeneity.
Silestone Poblenou is inspired by the epicentre of the industrial revolution in Barcelona – one of today’s most modern and creative regions. Poblenou has a Mediterranean warmth, with an industrial landscape. It is cosmopolitan, yet suburban with old industrial buildings that have been turned into fabulous lofts surrounded by art galleries, bars and businesses. Its essence has inspired Silestone Poblenou, a warm, shade of grey with subtle veining and a sandy background that brings brightness and offers a comforting texture and familiar ambience.
Silestone Seaport draws inspiration from a small seaside neighbourhood in southeastern Manhattan, where the past coexists peacefully alongside docks, restaurants and shops. Exposed bricks, worn concrete and distinctive wood from the docks form a chromatic range that has inspired Seaport. This colour is similar to dark, worn cement with striking white shades that blend in perfectly with its background.
Silestone Nolita is another New York inspired colour, drawing inspiration from a neighbourhood that was avant-garde even before it was given the name Nolita (North of Little Italy). In the mid-90s, Nolita found its personality and architectural identity that gave it a unique and distinctive character. Its streets are authentic, wild and very different from surrounding neighbourhoods. With this historical background, Cosentino created Nolita, the white shade of the Silestone Loft collection. Nolita is cold and industrial, blended with shades of whites and light greys. It creates an elegant, fine line, free of strong contrasts.
Silestone Corktown has been inspired by the light and shade of a Detroit neighbourhood, which grew up amidst steam, pistons and the sound of engines. Corktown was successful and prosperous until the depression. Despite this set-back, it revitalized a few decades ago with a renewed beauty and an interesting and intellectual old style. A walk through its streets or a glimpse of the iconic Michigan Central Station, is enough to recognize its historic industrial splendour. This has inspired Silestone Corktown, the most intense, solid and deep black of the Silestone Loft collection. Its dark background blends beautifully with intense brown touches and an extra matte finish. The colour’s effects are evocative of worn surfaces that have experienced the passage of time.
The new Silestone Loft series colours are now available for purchase in Canada and can be viewed at Cosentino showrooms across the country in Montreal, Stanstead, Ottawa, Toronto, Winnipeg, Calgary and Vancouver.