Image number 32 of the current section of Cosentino launches fresh image for Silestone in Cosentino Canada

Cosentino launches fresh image for Silestone

Tags: Cosentino | 3 years ago | Written by: Cosentino

Image number 33 of the current section of Cosentino launches fresh image for Silestone in Cosentino Canada

With more than 30 years at the forefront of the world of surfaces for architecture and design, Cosentino has announced the brand renewal of its benchmark brand, Silestone. The new corporate identity symbolizes both an external and internal transformation that will continue to inspire people through innovative and sustainable spaces and values based on innovation, responsibility and humanity.

 

As part of the thorough rebranding strategy that will emphasize the importance of life in the different areas of the home and generate new communication points aimed at a new generation, Silestone launched a fresh, powerful logo. Transparency and responsibility inherent in the brand’s DNA and the company itself is at the root of the new look. Cosentino’s Image and Brand Team, in collaboration with the independent consultancy Nadie, developed the typeface to deliver more experiential and emotional characteristics.

Image number 34 of the current section of Cosentino launches fresh image for Silestone in Cosentino Canada

Details such as a 15-degree angle and graphical elements of each letter in the bespoke typography complement the design with a modern, simplistic approach. It conveys a new, fresher and youthful universe, taking the brand into new spheres of design.

Image number 35 of the current section of Cosentino launches fresh image for Silestone in Cosentino Canada

The graphic design is an evolution from the previous version, maintaining the isotype + type structure, as well as the endorsement of Cosentino. The isotype continues to use its well-known “S”, interpreted with a fresher and simplified design. Applications of the design will make it a memorable icon with versatility for broad future usage in videos, textures or patterns. For the first time, the isotype is presented in two colours – Pantone® Warm Red C, an evolved shade of red, and Pantone® 629 CP, a light blue – to reflect the application or thematic area.

Image number 36 of the current section of Cosentino launches fresh image for Silestone in Cosentino Canada

This innovative logo will now be used on all brand campaigns, marketing materials and digital environments, and will be present in the upcoming launches of new colour collections.

A change of character, a new nature

This new visual identity aligns with the sustainable attributes of Silestone, thanks to the pioneering and exclusive HybriQ® technology. Developed and launched in 2020 by Cosentino, HybriQ is a technological innovation that sets a new standard in the surfaces category for architecture and design, changing the paradigm of the quartz surface market.

HybriQ technology involves two important changes: a new production process for manufacturing Silestone and a new product composition, both of which strengthen Cosentino’s commitment to responsibility, sustainability and the circular economy. HybriQ technology includes Cosentino’s own environmental milestones at the production level, including 99 per cent reused water from production processes and 100 per cent renewable energy, while also incorporating new improvements and more advanced systems in sustainable management and continuous use of resources within its factories.

Image number 37 of the current section of Cosentino launches fresh image for Silestone in Cosentino Canada

HybriQ uses a new hybrid formulation of mineral raw materials with equal or better performance than quartz, synthetic minerals and materials of a recycled origin. This makes it possible to reduce the use of crystalline silica in the composition of Silestone by 50 per cent, achieving a reduction of up to 90 per cent for some colours. With this new composition, Cosentino creates Silestone with the same mechanical and technical performance, maintaining all quality and hygiene certifications and an appearance that retains its timeless beauty while also providing new design possibilities in-depth, translucency, and blurring effects.

Thanks to HybriQ, the Cosentino Group reaffirms its leadership in the sector and paves the way for greater sustainability while contributing significantly to health and safety in the company’s value chain, with a special focus on the people directly involved in the production process.

The world has changed, the consumer has changed, and sustainability and responsibility are now a requirement, a commitment and an unquestionable necessity. Once again, Cosentino anticipates these trends and opens up a new era for Silestone by Cosentino: ‘The Ultimate Mineral HybriQ Surface’ which will define the brand moving forward.

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