Urban Bonfire and Dekton by Cosentino announce North American partnership
May 3, 2019
As industry professionals and homeowners alike gear up for Spring remodelling season, Dekton by Cosentino, the most innovative and resilient architectural surface on the market, and outdoor kitchen design and manufacturer Urban Bonfire proudly announce a new partnership commencing in 2019. Conceptualized to inspire, as well as streamline the purchasing and implementation process, the alliance will unite the category leaders in Urban Bonfire’s 60+ dealer partner showrooms across the U.S. and Canada.
“Our vision for this partnership is to inspire and educate builders, designers and homeowners about the realm of possibility of the new ‘outdoor room’, offering the very best when it comes to beauty, functionality and durability,” says Urban Bonfire president and co-founder Ryan Bloom. “With our carefully curated selection of modules, accessories, colours and handles, Dekton is the perfect complement to complete the design experience. Its stunning hues – whether classic or bold – offer unparalleled resilience, which is paramount to delighting consumers.”
With over 95% of Urban Bonfire kitchens purchased also specified with Dekton countertops, both brands agreed an alliance felt like a natural fit and next step.
Throughout the course of 2019, Urban Bonfire dealer partner showrooms will be updated with interactive outdoor kitchen displays showcasing the latest from Dekton, as well as sample towers, so that visitors can see its beauty and durability firsthand. Trade shows will also serve as key touchpoints, highlighting the brands’ synergies of materials, colours and aesthetics for outdoor living and entertainment spaces. The partnership was recently celebrated at the Kitchen & Bath Industry Show in Las Vegas and the AD Design Show in New York City, where Urban Bonfire received the IFDA “Best Kitchen” Award. Upcoming shows include Chicago’s Casual Market and the West Edge Design Fair in Santa Monica, California. Plans are also in the works for brands’ respective websites, putting inspiration and information just a click away.
“The consumer perception of outdoor living is rapidly evolving,” says Patty Dominguez, VP of Architecture and Design Sales for Cosentino North America. “It brings a demand for materials that look and feel like what we have indoors — all with the ability to beautifully endure the elements. Educating and streamlining the purchasing process has never been more important, and we’re delighted to start this new journey with our friends at Urban Bonfire.”
This May, the partnership will come to life at a new Urban Bonfire Outdoor Kitchen Design Boutique at Yale Appliance and Lighting in Boston. This first-of-its-kind “store in store” concept will tell a comprehensive outdoor design story, showcasing the latest from Urban Bonfire, Dekton by Cosentino and Hestan Grills. The program will later roll out across other industry-leading luxury appliance retailers like PIRCH, Snyder Diamond and ABT, among others.
About Urban Bonfire
Urban Bonfire is a full-service outdoor kitchen design and manufacturing company founded in Montreal, Canada in 2013 by Ryan Bloom and Stefan Marchant. We develop functional, beautiful and high-performance outdoor kitchen and entertainment solutions for designers, builders and dealer partners throughout North America. With a fully integrated in-house design team, compatibility with all industry leading grill equipment brands and numerous customization options, Urban Bonfire is the market leader in creating truly memorable outdoor living and entertaining spaces.
Urban Bonfire is dedicated to creating designs that are expressions of our clients’ individuality. This passion for creative design makes the art of developing custom outdoor kitchen solutions highly engaging to our team. We believe custom outdoor kitchen systems should reflect the lifestyle, aesthetic and spatial parameters of every individual client. Urban Bonfire’s outdoor kitchen systems have a wide array of functional and aesthetic options to choose from. Beyond professional quality grilling and cooking equipment, each custom kitchen is configured to maximize outdoor storage and entertainment spaces while offering clients a vast array of material, colour and finishing choices.
Urban Bonfire’s outdoor kitchen systems are proudly displayed in leading North American luxury appliance, outdoor furniture and premium outdoor cooking retail partners. Our innovative designs, manufacturing process, materials and finishes have gained attention from leading architects, builders and designers and are quickly becoming the new standard in outdoor projects where cooking, entertaining and lifestyle are celebrated. After winning several kitchen design awards at recent trade shows like AD in NYC and at the West Edge Design Fair in Los Angeles, our mission of creating “your kitchen outdoors” is growing in popularity with the design community and consumers.