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ToHA by Ron Arad and Avner Yashar with Dekton in the heart of Tel Aviv

Case Studies, Top Projects

Overview

In the centre of Tel Aviv, at the intersection of two business streets, the ToHA building rises 29 storeys-high; its unique faceted volume, shaped like an iceberg, was designed by Ron Arad with the local team of Avner Yashar. The ToHA building offers a unique office complex fit out with a public garden, an observation deck, and even a restaurant.

 

ToHA by Ron Arad and Avner Yashar in the heart of Tel Aviv

 

More than 300,000 square feet of Dekton by Cosentino clad the ensemble, and appear on the ventilated facades, flooring, elevators, ceilings, and the interior partitions. The Dekton pieces, of 10,000 different dimensions and types, were produced and cut at our headquarters in Spain, and then transported by sea to Israel.

 

 

The architectural and decorative value

One of the main strategies in the design of the project was that of reducing the built area at street level to create a large park with the idea of giving the surroundings a public character. The building therefore emerges atop two large legs that widen gradually and create a twisting volume. Because of its geometric versatility, thanks to its endless range of formats, Dekton is able to adapt with precision to this formal complexity with minimum thicknesses and maximum areas. In the building’s intermediate levels, the jagged perimeter of the concrete slabs is clad with panels measuring 1,2 centimetres thick and 2 metres wide that, with their careful detailing, define the vertices and edges, conveying an image of perfection.

 

ToHA by Ron Arad and Avner Yashar in the heart of Tel Aviv

 

From the functional point of view, this ambitious project inverts the organization of the conventional office block, placing all the infrastructure and machinery on the first floors to clear the roof, which becomes a public space and accommodates an upscale restaurant with views of Tel Aviv and the Mediterranean Sea. In this way, the top floors are freed up and can be dedicated only to recreational uses and the offices start at the seventh floor, which favours sunlight and views. The technical levels are clad with a unique permeable facade of cross-mounted panels, creating an ‘X’ pattern. This arrangement allows air to pass through the gaps between the large slabs (126 x 28 in) and produces a uniform front that gives the facade texture and depth. We have also offered the option of producing a range of six custom colours based on the Strato model, creating a striking colour gradient from the bottom to the top.

 

ToHA by Ron Arad and Avner Yashar in the heart of Tel Aviv

 

Inside, a large atrium of approximately 100 feet high functions as lobby and gathering place. The office spaces look outside towards the city, through the glass facade, and also enjoy views of the central courtyard illuminated by a large skylight. The finishes have been carefully selected to create a comfortable workspace and a coherent corporate image. The possibility of manufacturing large-scale Dekton pieces for floors, walls, and ceilings permits reducing the number of joints to a minimum, creating a smooth continuity.

 

ToHA by Ron Arad and Avner Yashar in the heart of Tel Aviv

 

Project Details:

Name: ToHA

Location: Tel Aviv, Israel

Completed: 2019

 

Architecture: Arad Architects, Yashar Architects (execution executive architect)

Partners: BuroHappold Engineering, Israel David Engineering (construction engineer)

Client: Gav-Yam Amot Totseret Ha-Aretz

 

Cosentino Materials:

Application: Ceiling

Material: Dekton by Cosentino

Colour: Strato

Thickness: 4 mm

Quantity: 19,400 ft2

Formats: 55×12 in

 

Application: Flooring

Material: Dekton by Cosentino

Colour: Soke, Sirius, Strato

Thickness: 8 mm, 2 cm

Quantity: 37,700 ft2

Formats: Various (126×57 in, 55×31 in, 31×67 in)

 

Application: Interior wall clad / Bonded facade

Material: Dekton by Cosentino

Colour: Zenith, Sirius, Kadum, Spectra, Strato

Thickness: 8 mm

Quantity: 21,500 ft2

Formats: Various (31×106 in, 28×118 in)

 

Application: Ventilated facade

Material: Dekton by Cosentino

Colour: Strato, Totzeret1, Totzeret2, Totzeret3, Totzeret4, Totzeret5, Totzeret6 (custom colours), Spectra

Thickness: 1,2 cm

Quantity: 215,000 ft2

Formats: Various


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