Cosentino’s New Brand – Dekton® is the Main Sponsor of Motorcycling Champion Jorge Lorenzo
March 20, 2013
- This news has been announced at a press conference at the Cosentino Group headquarters in Almeria, Spain.
- Jorge Lorenzo visited the new factory where Dekton® by Cosentino will be manufactured. Dekton is an ultra-compact surface, which will revolutionise the world of architecture and design.
- Dekton® is a technology and commercial challenge. The Cosentino Group has invested 128 million euros in its implementation.
UK, 20 March 2013 – the Cosentino Group’s new brand, Dekton® will be the main sponsor of the four times world motorcycling champion, Jorge Lorenzo, during the 2013-2014 MotoGP World Championship. Jorge Lorenzo and Eduardo Martínez-Cosentino, Cosentino Group Commercial Director and CEO of Cosentino North America, announced this news today at the Cosentino headquarters located in Almeria (Spain).
At this event, Jorge Lorenzo showcased his new official cap to the audience, which will feature the Dekton® logo and will be worn throughout the MotoGP season, as well as worldwide promotional events that he will attend with the Cosentino Group.”Innovation, excellence and leadership are some of the values that unite and identify an athlete like Jorge Lorenzo and the new surface of the future, Dekton® by Cosentino” expressed Santiago Alfonso Rodriguez the Director of Communications and Marketing for the Cosentino Group during the ceremony.
Jorge Lorenzo accompanied by Eduardo Martínez-Cosentino, the Cosentino Group Commercial Director and CEO of Cosentino North America, visited the new factory where Dekton® by Cosentino will be manufactured and the young athlete witnessed the Dekton® manufacturing process firsthand. The surface is manufactured using an innovative technology called TSP (Technology of Sintered Particles), which has been developed exclusively by the R&D department of the Cosentino Group. This revolutionary technology combines innovative procedures from the most advanced technology industries. This evolution represents a technological and industrial leap capable of generating a new process resulting in a revolutionary material and a leading product.
After his visit, Jorge Lorenzo congratulated the Cosentino Group and all the employees for their hard work in recent years. “I am proud that the new Dekton® by Cosentino surface will be my sponsor in my new sporting season. Dekton® is an impressive product that was born to succeed”, said the athlete.
Dekton® A challenge for Cosentino
Dekton® is without a doubt a technological and commercial challenge and embodies the commitment to the future of the global company. The Cosentino Group has invested a total of 128 million euros and 22,000 hours of research to launch Dekton®, which will take place this year worldwide.
Dekton® by Cosentino is proof that you can still continue to innovate in the field of materials for the world of architecture and design. This is a completely revolutionary product that has superior technical features, including very low porosity, very low water absorption and high resistance to scratching, staining, abrasion, thermal shock and UV rays, allowing it to be applied in any climate and guaranteeing the stability of its colour.
Dekton® offers a decorative style that can be used in volume and with infinite design possibilities. Initially, it will be manufactured in a range of colours that fully identify with the natural references of the product, i.e. colours similar to that of slate, cement, rust or natural stone as well as primary colours.
With Dekton®, the Cosentino Group has managed to combine technological and design innovations to achieve superior results in performance quality.
Dekton® also adds to the already extensive and wide range of materials and quality brands to meet the changing needs of today’s consumers and professionals worldwide.
The new product will be manufactured at the Cosentino Industrial Park in Almeria (Spain) for all markets where the company operates worldwide.
The Cosentino Group’s economic investment of 128 million euros includes the commissioning of a new Intelligent Logistics Platform that will be the centralised automated distribution centre. This new centre will improve the logistics and efficiency of the Cosentino Group industrial park in Cantoria, Almeria, as well as improving communication, management and service with logistics hubs of the group, with over 70 Cosentino Centers located throughout the world, and all Cosentino Group customers. The shipment of Silestone®, Eco® by Cosentino and Dekton® by Cosentino will be organised from this platform to all markets where the company operates.