Silestone ‘Tops on Tops’ Campaign Wins ‘Best Ad Campaign’ at 2017 Essential Kitchen & Bathroom Business Awards
December 14, 2017
Cosentino UK Regional Director Christophe Gontier Collecting the Award
Rounding off a successful month of awards for the Silestone quartz brand, its glamourous Tops on Top campaign featuring international icon and supermodel, Cindy Crawford scooped gold in the inaugural ‘Best Ad Campaign’ category at the Essential Bathroom & Kitchen Business Awards.
In its second year, the awards are presided over by a distinguished judging panel, with winners announced at its annual London gala. Focused on shining a spotlight on the best in the kitchen and bathroom industry, the awards also celebrate the best moments from the industry in the last 12 months.
As two leaders in their respective sectors, Silestone and Cindy Crawford joined forces to represent the very best in beauty, fashion and design in the multi-media advertising campaign, Tops On Top, which was launched in March 2017. The campaign also announced the American supermodel’s position as global ambassador for the brand.
The initial campaign featured Cindy Crawford alongside the Silestone Eternal Collection, a landmark launch for the quartz brand and its first to feature revolutionary N-Boost technology.
Cosentino UK Regional Director Christophe Gontier says, “We are delighted to have been recognised for our exciting Tops on Top campaign with Cindy Crawford. The pairing presented a natural synergy, and we are thrilled that the judges agreed. The partnership helps to take the global positioning of the Silestone brand one step further, building on its already strong position as a leading decorative surface in design and architecture.”