The Cosentino Group Brings Together its Best North American Customers
March 14, 2013
- The multinational company informed attendees of how it is expanding its business into the innovative world of architecture and design solutions, months before the launch of its new brand Dekton® by Cosentino.
- This year, the Cosentino Group plans to open a new hub in Norfolk (Virginia), Four new Cosentino Centres, and refurbish some of the older Centres in the U.S.
- North America remains a priority for the company and represents more than 50% of the Group’s sales, with nearly 700 employees.
The worldwide leader in the production and distribution of innovative design and architectural solutions, Cosentino has held its annual conference for its most important North American customers, mainly from the U.S. and Canada from the 4 to 7 March 2013. Held in Cancun (Mexico), it was attended by more than 250 customers in order to update and establish the Cosentino Group business strategies for the year ahead. The meeting was attended by Francisco Martínez-Cosentino, Cosentino Group Chairman and Eduardo Martínez-Cosentino, CEO of Cosentino North America (CNA).
In his keynote speech, Francisco Martínez-Cosentino thanked the attendees for their efforts in 2012, for keeping the Group on a path of growth in this geographic area, despite the difficult market conditions. He stressed the importance of having the ability to provide a fast and efficient service, something unique in the industry, through the Cosentino Centre logistic platforms, of which the Cosentino Group has 22 throughout the United States.
During the conference, the new mission statement and vision of the Cosentino Group was revealed, which has come about from expanding the multinational’s business objectives from the areas of the kitchen and bathroom to the innovative world of architecture and design solutions. This evolution in the philosophy of the company, owned by the Martinez-Cosentino Justo family from Almeria, precedes the imminent launch of a new brand, Dekton® by Cosentino.
The launch of this new product, which represents an investment of 128 million euros and the construction of a state-of-the-art factory in the Cantoria Industrial Park (Almeria), was one of the key aspects of the speech by Eduardo Martínez-Cosentino Alfonso. In the words of the CEO of the Cosentino North American subsidiary, “if by Silestone® we revolutionised the field of kitchen worktops worldwide, with Dekton® we will open new business opportunities for our customers, starting in a few months with the United States.”
Specific seminars on product, marketing, safety and health at work, relationships with designers and architects, etc., were on the agenda of the attendees. There was also prestigious speakers and the participation of representatives from professionals associations in the world of design, stone industry and machinery.
The multinational verified its firm commitment to growth in this region as well as new investments to achieve even more of a competitive advantage. Noteworthy events for 2013 include the opening of a new logistic hub in Norfolk (Virginia), four new Cosentino Centres, and the refurbishment of some of the older Centres in the U.S.
According to the Chairman Francisco Martínez-Cosentino Justo: “we are still in a strong position to take advantage of business opportunities in this region. Our partners and customers must rely on the strength of our brands, the constant innovation in our product, and in a unique worldwide distribution system. Our commitment will continue to promote investment, and seek expansion and growth to achieve success along with our customers.
With an overall consolidated turnover of 428 million euros and over 2,300 employees worldwide, the North American market remains a priority for the company and represents more than 50% of Group sales, with nearly 700 employees.