The Cosentino Group opens its first “Cosentino City Centre” in Australia
September 12, 2013
- The Cosentino City Centre is a new showroom concept located in the heart of Sydney, displaying the company’s broad range of products to professionals and consumers alike.
- This is not a conventional store, but a centre offering information, assistance and personalised service, where visitors can digitally create and define their projects using Cosentino products.
- Eduardo Martínez-Cosentino, Cosentino Group Commercial Director; Ginés Navarro, Cosentino Commercial Director for the Middle East, Asia and Oceania; and Gary Isherwood, Cosentino Commercial Director for Australia attended the opening event for the first ever Cosentino City Centre.
The Spanish multinational and world leader in the production and distribution of quartz, natural stone and recycled surfaces, Cosentino, has opened its first Cosentino City Centre; a new showroom concept that offers architects, planners, interior designers, general designers and consumers the opportunity to see the company’s broad range of products.
The Cosentino City Centre offers information, assistance and personalised service for professionals and general customers. This new concept aims to capture visitors’ attention by means of a sensory experience, as well as showcasing the full range of services provided by Cosentino’s expert staff.
The significant investment that has gone into digitalising the Cosentino City Centre enables visitors to interact with their project – defining, creating and envisaging it using computer equipment. They are able to preview all of Cosentino’s products and brands, so that they can be used for a virtual design or remodelling of their own projects.
Through this, the Cosentino City Centre becomes an innovative, sensory, social and digital concept, to encourage a closer relationship with customers and respond to current market needs.
This is the first Cosentino City Centre to open, boasting an impressive 300 square-metre facility divided into different display spaces and offices. Its spaces recreate kitchen and bathroom settings made using a range of Cosentino products such as Silestone®, world leader in quartz surfaces; ECO®, the surface comprising 75% recycled materials; and Dekton®, the new material created by Cosentino to revolutionise the world of architecture and design.
The opening event for the Cosentino City Centre in Sydney was attended by more than 200 people, as well as Eduardo Martínez-Cosentino, the Cosentino Group Commercial Director, and Ginés Navarro, the Cosentino Commercial Director for the Middle East, Asia and Oceania.
“We want this facility to be a creative, open space, which delivers the best constructive solutions, beauty and enduring value for those who use Cosentino products,” stated Eduardo Martínez-Cosentino during the event.
Cosentino’s entire Australian sales and marketing team were also present at the event, led by its head, Gary Isherwood, who emigrated to Australia two years ago after heading up Cosentino Centres in the North of the UK. “We are extremely excited to be opening our first showroom in Sydney’s CBD and look forward to engaging with our customers more closely.” said Isherwood.
The opening of this first Cosentino City Centre reflects the Spanish multinational’s growth in Australia, a relatively new market for Cosentino and one to which the company has been firmly committed since 2011.
This new ‘City Centre’ concept is also being implemented by Cosentino in other capital cities around the world that bring together fashion, design and architecture.