Mutua Madrid Open Renews its Partnership with Dekton
April 1, 2019
The Mutua Madrid Open and the Cosentino Group are pleased to announce they have renewed their partnership. Cosentino’s ultra compact surface brand, Dekton will once again be the main sponsor of the 2019 ATP tennis tournament.
Executive Vice President of Global Sales and CEO of Cosentino North America, Eduado Cosentino attended the sponsorship meeting with Tournament Director, Feliciano López. Afterwards, López took a tour of the Cosentino North America offices.
Eduardo Cosentino said, “We are delighted to continue our partnership with one of the most important sporting events to take place in Spain. Over the last three years, our sponsorship with the Mutua Madrid Open has helped to cement Dekton’s image as a global leading brand.”
Commenting on his first official act as Director, Feliciano López said, “I know how important this partnership is for both parties. My visit to Miami has proved just how much Cosentino brings to the Mutua Madrid Open.”
Held at the Caja Mágica, the tennis tournament attracts over 200,000 viewers and is broadcast in 127 countries. Areas such as the sky lounge, welcome desk and the VIP area display a wide range of Cosentino products. On show also will be the successful Cosentino “Tops on Top” campaign. The Mutua Madrid Open starts on 3 May 2019 where stars of the tennis world, including Rafa Nadal and Roger Federer are expected to grace the courts.