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Cosentino Group expands its reimagined global showroom experience to Japan
The multinational company strengthens its presence in Asia with the opening of the new Cosentino City Tokyo.
As part of its commitment to serve as a creative and trusted partner in the design industry, Cosentino Group announces the expansion of its revamped next-generation Cosentino City concept to Japan with the grand opening of its Tokyo showroom.
The 305-square meters space located at Minami Aoyama, an exclusive area of Minato Ward, marks a major milestone in the company's history in the APAC region, as well as in the way Cosentino serves and connects with both industry professionals and design enthusiasts.
Cosentino City Tokyo, a “Mediterranean” space for inspiration
The state-of-the-art showroom is located at 6 Chome Minamiaoyama, Minato Ward. Minami Aoyama is one of the most well-known and trendy neighbourhoods in Tokyo that is located right behind the glitzy Omotesando, and connected to the urban district of Roppongi. The area is famous for its international fashion houses, cafes, restaurants, avant-garde shops and luxurious designer boutiques.
The new Tokyo City is part of the revamped next-generation Cosentino City concept global expansion, where highly immersive digital tools transform the showroom experience into a holistic design hub. This comes to life in the core space named Atelier, a design workshop where guests have access to Cosentino’s range of product offering and an expansive selection of sourced textiles, tile, cabinetry samples and plumbing fixtures. The revamped 2.0 City concept highlights an augmented reality digital experience where professionals can fully design a space, and also explore to-scale full-slab digital displays showcasing high-definition views of Cosentino surfaces. The Cosentino City Tokyo also features a fully functional kitchen that is ideal for events, conferences and networking cocktails.
Designed by the Cosentino City Design Team, the new Tokyo City exudes a Mediterranean atmosphere as a homage to the brand's roots in Spain. This design character is made evident in the applications from the upcoming Dekton® Kraftizen series, that introduces soft and light stucco-inspired designs; and Silestone® Sunlit Days, a series showcasing tones inspired by life in the Mediterranean and the profound ways of living of its people.
The official opening took place early this month with an exclusive event attended by Eduardo Cosentino, CEO of Cosentino North America and EVP of Global Sales; Álvaro González, APAC Sales VP; Maria Fernandez Castiñeiras, APAC Marketing Manager and Marie Minami, Tokyo City Manager, as well as representatives from the Japanese architecture and design community, accompanied by the Spanish feast and flamenco performances.
Cosentino strengthens its presence in Asia
This City marks a significant step forward for Cosentino in its business expansion in Asia-Pacific (APAC) region since its entry in 2014, with its first showroom located at Singapore, which has been recently reopened. Coupled with the company’s regional logistic centre located in Gul Avenue, Singapore serves as the headquarters and logistics hub for the APAC region. The company also has another logistic warehouse in Kuala Lumpur (Malaysia) which opened in 2019.
