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Spreading Joy: Cosentino’s Annual Gifting Drive With VIVA Foundation for Children with Cancer
Cosentino Singapore celebrated its 6th annual gifting drive in partnership with the VIVA Foundation for Children with Cancer. This meaningful collaboration has become a cherished tradition for Cosentino, demonstrating their steadfast commitment to giving back to the community and supporting those who need it most.
This year, Cosentino broke new records with a total of 323 gifts being donated, surpassing last year's impressive tally of 244, all thanks to the amazing B2B partners and their generosity. These gifts are delivered directly to the children’s hospital, ensuring that each one receives a moment of joy and surprise during a time that can be incredibly challenging for them and their families.
About VIVA Foundation
The VIVA Foundation for Children with Cancer is a Singapore-based charity. VIVA works tirelessly to advance research, improve medical treatments, and provide support to young patients and their families. Their mission is to ensure that every child has access to the best possible care, improving outcomes and bringing hope to families facing the challenges of pediatric cancer.
“We are delighted that Cosentino has broken yet another record in crowdsourcing gifts for our young beneficiaries at VIVA. We are thankful to Cosentino, our longtime collaborator for this initiative, and to the industry partners who have volunteered their precious time and effort in picking these gifts, making this Christmas celebration even more meaningful,” Sherene Chen of VIVA Foundation said as she spoke about the Christmas event.
A Shared Commitment to Giving Back
For Cosentino Singapore, this annual initiative holds special significance. It not only allows for the opportunity to show appreciation to Cosentino’s many valued customers, but also creates the space to make a real difference in the lives of children battling cancer. By partnering with the VIVA Foundation, Cosentino ensures that their efforts are channeled into impactful action, bringing smiles to the faces of these resilient young fighters.
With Christmas now just around the corner, this initiative aligns beautifully with the spirit of what it is all about - a season of giving, love, and joy. The annual gifting drive serves as a heartfelt reminder of the importance of spreading kindness and sharing moments of happiness with those who need it most during this jolly time of year.
“The gifting drive is a time for us to reflect on the importance of giving back,” said Patricia Lyon, the Marketing Lead for SEA. “Partnering with VIVA Foundation allows us to extend our care and kindness to children who inspire us with their courage and strength. This annual tradition is heavily loved and supported by our customers too.”
Each year, the Cosentino team comes together with passion and dedication to organise this initiative, and 2024 was no different. This year’s Christmas event with the VIVA Foundation along with the delivery of gifts to the hospital highlights the growing impact of these efforts.
Through initiatives like these, Cosentino Singapore not only strengthens their bond with the local community but also reinforces their mission to build a better future. Discover more about the VIVA Foundation here! https://www.viva.sg/
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