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Cosentino Unleashed Unprecedented Creativity at Milan Design Week with Epic Collaborations with Tom Dixon and Singapore’s Studio Juju
One of the most important events in the international design community’s annual calendar, Milan Design Week (MDW) 2023 concluded last Sunday after seven days of amazing exhibitions, launches, dinners and talks celebrating all things design.
Cosentino marked this year’s edition with two collaborations: one from the East with vibrant young creatives Studio Juju from Singapore, and another from the West with British designer Tom Dixon, one of today’s most recognisable names in the business of design.
Displayed at the historic and iconic location Casa del Pane (Bastioni di Porta Venezia), the OO Collection by Studio Juju is a furniture collection entirely crafted from four new Dekton® colours inspired the Vicenza stone from the recently launched Dekton® Pietra Kode collection.
The OO Collection was part of the Future Impact exhibition, which showcased six Singaporean designers’ vision for a better tomorrow. Organised by DesignSingapore Council and co-curated by ex-Editor-in-Chief of Wallpaper magazine Tony Chambers and Milan-based author and curator Maria Christina Didero, the exhibition’s venue acts as a fittingly dramatic backdrop for the showcase, and is a nod to the future as it will be transformed into the new home of the Museo dell’Arte Digitale come 2025.
Studio Juju’s vision of a better tomorrow includes the use of carbon-neutral materials, which was the main reason Timo Wong and Priscilla Lui, the studio’s husband-and-wife founders, chose Dekton® for OO Collection. The collection comprises five consoles characterised by two circular openings, which invite one to be imaginative and find a use for them, both creatively and pragmatically.
Another reason to use Dekton® Pietra Kode was its surface quality. “Its texture has no flow of direction, which is perfect for the OO collection, where the physical monolithic quality can be best presented,” said Wong.
The minimalist consoles caught fairgoers’ attention during the exhibition with its clean cut construction and timeless aesthetic. “We know that to complement the Dekton®’s carbon neutral quality, we need to design the pieces to be as pure and singular as possible,” he added.
The other Cosentino collaboration at MDW was a collaboration with renowned British designer Tom Dixon. Displayed at the Brera Design District, Metamorphic challenged traditional notions of bathrooms as hidden, purely functional spaces, and instead explored the idea of the bathroom as an exposed, celebrated, and integrated architectural and sculptural intervention. These modular monolithic sculptural bathroom units were entirely crafted from Dekton®, presiding over the exhibition space like majestic artworks.
The concept was inspired by Tom Dixon's fascination with new methods of off-site manufacturing of bathroom modules, which are revolutionising how bathrooms are delivered into the buildings of the future.
The collaborations are part of Cosentino’s global effort to support the international design community by expanding the boundaries of their creativity through sustainable and innovative materials. We are looking forward to more amazing collaborations in the future!
