“Tops On Top”, Silestone® & Cindy Crawford
March 9, 2017
Silestone® and Cindy Crawford have joined forces to represent the very best in beauty, fashion and design. “Tops on Top” can be seen from now onwards in the world’s major lifestyle, trend, fashion, design, decoration and architecture magazines.
This partnership will take the global positioning of the Silestone® brand one step further, building on its already consolidated position as a leading edge decorative surface in design and architecture.
The campaign “Tops On Top” will feature Cindy Crawford alongside one of the key new products to be launched by Silestone® in 2017, the “Eternal” colour collection.
“My partnership with Silestone brings together the things that are of top importance in my life: Home, my place of balance where I spend time with my family, as well as my passion for fashion and design. I love creating beautiful spaces—with beautiful materials like Silestone—to enjoy every day with my family.” stated Crawford during the photo shoot for the campaign, which took place in December in Los Angeles, USA.
Fact sheet Campaign “TOPS ON TOP”
Agency: *S, C, P, F…
Campaign name: TOPS ON TOP
Customer contact: Damián Granados-Lorca and Esteban Sosa
General Creative Director: Toni Segarra
Strategic Planner: José María Piera
Creative Director: Paco Badia
Creative Team: Isabel Martínez, Gloria Hernández, María Fabuel, Guillem Casasús, Laura
Soler, Aldo Coste
Accounts Team: Ana Moreno, Natàlia Gasulla
Production agency: Susanna Bergés
Photographer: Xavi Gordo
Retouching: Omar Zehni
Production Company: 8AM
Producer: Andrea Regàs
3D Digital Design: Ángel Sanchís
Graphic Design Studio: ABACUSGroup
Making of: Jaime Andrés Gómez | Chévere Estudio Audiovisual