Cosentino brings together more than 2,000 k&b professionals
Cosentino Group brought together 2,180 professionals from kitchen and bathroom stores in Spain, Portugal and Andorra to inform them of the latest colours that expand the portfolio of innovative Silestone® y Dekton® surfaces. The schedule comprised a total of 50 conferences held in May, June and early July. These presentations were held as part of the dynamic programme of training events that Cosentino actively promotes at all of its Cosentino Centers and Cosentino City showrooms. With specific reference to the Iberian market, Cosentino has 20 Cosentino Centers (18 in Spain and 2 in Portugal) and 1 Cosentino City (Madrid, Spain). Most of the attendees at these courses were professionals belonging to Elite, the Cosentino loyalty programme focuses on kitchen and bathroom stores around the world. At these events, the guests were informed of the grand commercial launch Cosentino held internationally barely three weeks ago, consisting of the development of more than ten new colours for its Dekton® and Silestone® surfaces. By putting great faith in innovation and through its premise of two clear aesthetic trends, natural’ and urban’, Cosentino has once again listened to the market and responded to the current developments in interior and exterior design and architecture. In addition to explaining the latest developments, the programme was rounded off with the presentation of the refreshed company website , the advantages encompassed by the Elite loyalty programme, and the Cosentino social media platforms and its brands. Some of the conferences ended with attractive live culinary shows to the great delight of the guests. The conference content was presented by the expert Cosentino sales teams in each geographic area.