Cosentino City Tel Aviv
November 11, 2020
Cosentino Group, in a vote of confidence for the Israeli market, is launching Cosentino City Tel Aviv in the central city of Herzliya. It is the 14th such “Cosentino City” worldwide.
Every detail in the space is regarded as an inspiration. It offers an unparalleled technological and sensual experience for the wider community of architects, interior designers, developers, contractors and end consumers.
Photos credit: Lior Grundman
This innovative concept seeks to attract the visitor through an inspirational experience and integral digital service, offered by specialist professionals. Thanks to this concept, the visitors can define, create and visualize their projects using the technological equipment and augmented reality.
Cosentino City Tel Aviv spans a floorspace of 650 sq.m. with three separate spaces, each dedicated to different content. Combined, they add up to a whole, which represents the contemporary, innovative concept at Cosentino.
The heart of the experience is an Atelier, which has been designed as a complete materials library, consisting of a dazzling selection of timber, fabric, handles, faucets, lighting, colors, etc. all designed to inspiration boards just as if they were in a studio of their own.
The experience and precision also achieved through digital means such as a virtual gallery in which visitors can view the colors of the Cosentino surfaces on a large 98” digital board. The digital experience also includes a state-of-the-art 3D space which enables visualization of projects through augmented reality plus full-scale individual tailoring of the design in a large.
The products gallery will showcase examples of applications in flooring, facing, kitchens and ventilated façades including large-format rotating boards with surfaces presenting the new collection currently being launched worldwide – Silestone Loft collection – alongside Cosentino’s iconic, best-selling collections.
Adir Levi, Regional Director of Cosentino Israel: “Despite COVID-19 and the measured reopening of the economy, we decided to open the City before the end of this year. The City concept is a great step forward in the exceptional concept of a multi-purpose, dynamic and constantly changing showroom, offering architects, interior designers and private customers a comprehensive inspirational platform alongside a service and information center, where they can see, learn and experience the broad range of the Company’s products”.
Mr. Israel Shimony, local partner; Mr. Adir Levi, Regional Director of Cosentino Israel; and Mr. Moshe Fadlon, Mayor of the city of Herzliya. Photo: Rafi Deloya
Cosentino & Israel
In 2015, Cosentino entered the Israeli market intent on making high-quality products accessible to the architecture and construction industries – products which did not exist in the Israeli market at the time, introducing brands Silestone, Dekton and Sensa.
The Company consolidated its standing in Israel in the showroom it opened on the outskirts of Petach Tikva. Nowadays it occupies a significant market share of the kitchen surface market for the private sector. It has won a substantial portion of the projects market, including a variety of applications such as building façades, flooring and interior wall cladding.