Cosentino deploys its innovative distribution and service model in the Balearic Islands

The Spanish multinational, home to the Silestone® and Dekton® brands, opens a new “City” in the centre of Palma, and a new “Center” in the Son Castelló Industrial Estate.

As part of its expansion strategy, the Cosentino Group, global leader in the production and distribution of innovative and sustainable surfaces for the world of architecture and design, is investing in the Balearic market, focusing on innovative distribution and service assets. Accordingly, as of this September, Palma will host a “Cosentino Center” and a "Cosentino City", the two main types of facilities that have made Cosentino one of the most globalised Spanish companies and a leader in its sector.

With the aim of offering a more efficient service and customer care in the Balearic Islands, as well as contributing to the revitalisation of the architecture, decoration and design sectors, both in Palma and throughout the region, the company that owns the Silestone® and Dekton® brands is making its first major investment in the Spanish market after several years of consolidation and expansion in the 35 foreign markets in which it is present

Cosentino City Mallorca

The flagship of this expansion is the Cosentino City Mallorca, a spectacular showroom located at Calle Aragón 8, which replicates the concept of exhibition spaces located in the heart of the world’s largest cities, thus offering architects, planners, interior designers, designers and end consumers the opportunity to see the company’s wide range of products first hand. Cosentino City Mallorca is the company’s third showroom in Spain, following Madrid and Barcelona, and the seventeenth worldwide, including major cities such as Sydney, New York, Montreal, Milan, London and Dubai.

With its almost 500m² distributed over two floors, this City is in line with the most up-to-date version of this exhibition model, already present in the showrooms of Barcelona, Amsterdam and the recently opened Chicago, where digitalisation, personalised attention and a comprehensive vision of the projects take centre stage. An experimental concept through different spaces such as the Atelier, a workshop where Cosentino surfaces are displayed with other products, the Digital Experience, where you can see and experiment with all the products through augmented reality, several large-format digital displays, or a fully functional kitchen.

Cosentino City Mallorca was the place chosen for the official opening ceremony of these new facilities, which was held this morning and was attended by various design professionals, media and executives of the company, including Santiago Alfonso, Vice President of Communication and Corporate Reputation, Juan Ignacio Ávalos, Regional Director of Cosentino Iberia, Francisco Fernández Requena, Manager of Cosentino Mallorca, and Caterina Cottarelli, Manager at Cosentino City Mallorca. Among the attendees was the Director General for Economic Promotion of the Balearic Government, Manel Porras

Cosentino Center Mallorca

As for the new Palma Center, it adds to the network of such facilities that Cosentino has around the world, 18 of them in Spain, and which constitute integral distribution and service platforms. With a surface area of 1,200m², it will operate as a logistics centre, providing service to its customers in the islands. The facility, which combines the functions of a warehouse, product showroom, training room and offices, is located in Calle Gremi de Tintorers, in the Son Castelló Industrial Estate.

“For many years, Cosentino products have been marketed on the Islands through a long-standing distributor. It is only now that we have decided to establish our own service model for the Balearic market, as we have been doing for decades in many provinces of the Iberian Peninsula. These facilities therefore represent a quantum leap both in terms of logistical efficiency and supply capacity, as well as in terms of providing a much more personalised and comprehensive service. We are convinced that both spaces will soon become a home, open and available to all design, renovation and architecture professionals as well as end users”, said Francisco Fernández Requena, Manager at Cosentino Mallorca.

Its commercial presence on the islands for several years has resulted in some of the company’s most iconic projects in terms of applications and versatility of materials. In this sense, the Rafael Nadal Academy project stands out, where Dekton® was the most widely used product for cladding surfaces. In the hotel sector, a few years ago the Hipotels chain opened two new hotels in Playa de Palma that stand out, for which more than 72,700m² of Dekton® surfaces and more than 1,600m² of Silestone® surfaces were used.