Cosentino Group brings together its best North American customers
March 11, 2013
This week the Cosentino Group, worldwide leader in the production and distribution of innovative design and architectural solutions, held its annual convention for its most important North American customers, mainly from the U.S. and Canada.
The convention, held from 4 to 7 March in Cancun (Mexico), was attended by more than 250 people in order to update and establish the Cosentino Group business strategies for this year. The meeting was attended by Francisco Martínez-Cosentino, Cosentino Group Chairman and Eduardo Martínez-Cosentino, CEO of Cosentino North America (CNA).
In his keynote speech, Francisco Martínez-Cosentino thanked attendees for their efforts in 2012 of keeping the Group on a path of growth in this geographic area, despite the difficult market conditions. He stressed the importance of having the ability to provide a fast and efficient service, something unique in the industry, through Cosentino Center logistic platforms, of which Cosentino Group has 22 throughout the United States.
During the convention, the new mission statement and vision of Cosentino Group was revealed, which has come about from expanding the multinational’s business objectives from the areas of the kitchen and bathroom to the innovative world of architecture and design solutions. This evolution in the philosophy of the company, owned by the Martinez-Cosentino Justo family from Almeria, precedes the imminent launch of a new brand, Dekton® by Cosentino.
The launch of this new product, which represents an investment of 128 million euros and the construction of a state-of-the-art factory in the Cantoria Industrial Park (Almeria), was one of the key aspects of the speech by Eduardo Martínez-Cosentino Alfonso. In the words of the CEO of the Cosentino North American subsidiary, “if by Silestone® we revolutionised the field of kitchen worktops worldwide, with Dekton® we will open new business opportunities for our customers, starting in a few months with the United States.”
Specific seminars on product, marketing, safety and health at work, relationships with designers and architects, etc., were on the agenda of the attendees. There were also top-class speakers and the participation of representatives from professionals associations in the world of design, stone industry and machinery.
The multinational verified its firm commitment to growth in this region as well as new investments to earn even more competitive advantage. Noteworthy events for 2013 include the opening of a new logistic hub in Norfolk (Virginia), 4 new Cosentino Centers, and the refurbishment of some of the older Centers in the U.S.
According to the Chairman Francisco Martínez-Cosentino Justo: “we are still in a strong position to take advantage of business opportunities in this region. Our partners and customers must rely on the strength of our brands, the constant innovation in our product, and in a unique worldwide distribution system. Our commitment will continue to promote investment, and seek expansion and growth to achieve success along with our customers.”
With an overall consolidated turnover of 428 million euros and over 2,300 employees worldwide, the North American market remains a priority for the company and represents more than 50% of Group sales, with nearly 700 employees.