Cosentino Group opens a new Cosentino City Associated in Malaysia
May 9, 2014
Cosentino Group has opened a new Cosentino City Associated in the city of Kuala Lumpur (Malaysia). This new space represents presence and own assets in a new country for Cosentino, in this case within the Asian market.
The Cosentino City is a new showroom concept destined for the heart of great cities that offers, architects, planners, interior designers, general designers and consumers the opportunity to see the company’s broad range of products. This showroom is aimed at meeting the needs of the Malaysian market and will be another one of the Cosentino distribution facilities in the Asia Pacific region.
Currently, the global company already has an office in Singapore, a strategic enclave in Asia both as hub of operations and prescribing projects and a logistics connection with Australia and the Pacific. Also, in addition to Malaysia, Cosentino markets its products and brands in other countries in the region, such as China, Hong Kong, Indonesia, Philippines, Vietnam, Singapore, Japan and Taiwan.
The Asian market has become a strategic area for the company and today it is the fourth driving force of Cosentino Group’s international expansion, after the United States, Europe and Latin America. In 2013, Cosentino Group achieved total sales of 12 million euros and grew 13 % in the Asian market. Forecasts for 2014 point to an increase of 50 % reaching 18 million euros in total sales.
The Cosentino City Associated of Kuala Lumpur covers over 100 square meters, divided between different functional areas such as a functional kitchen for “show cooking”, a training room and an exhibition area for the main brands of the group (Silestone®, Dekton® and Sensa) with large format slabs and worktops on display. It should also be noted that the space features the new ultra-compact surface Dekton, applied to floors and walls.
The opening ceremony was attended by 80 people and was chaired by Francisco Martínez- Cosentino Justo, Cosentino Group CEO; Eduardo Martínez-Cosentino Alfonso, Global Sales Director; Ginés Navarro, Sales Manager for Asian and Pacific markets and Direct Sales; Carmen Herrada, Sales Director for Asia and Álvaro Raya, Project Sales Manager for the Malaysian market.
“Our commitment to establishing ourselves with our own assets and experience in new markets continues in full force. Malaysia, like other Asian countries, is a country with huge development potential,”said Francisco Martínez-Cosentino during the event.
In the words of the Cosentino Group CEO, “through this innovative concept, we want this installation in Kuala Lumpur to be an open and creative space that offers the best architectural solutions, while first-hand teaching the professionals across the country of the beauty and functionality that our materials provide”.
The Cosentino City Associated in Malaysia is the second installation of its kind that Cosentino has opened internationally, following the opening last year of the Sydney Cosentino City, located in the neighbourhood of Alexandria and with installations of over 300 square meters. These openings, demonstrate the growing commitment of the multinational in the Asia-Pacific region as a growth and development lever on an international level.