“Cosentino We”, the new global community for professionals
September 3, 2019
Cosentino We represents a new step forward for the company’s existing loyalty programme, offering new opportunities for stonemasons, kitchen retailers, architects and designers to grow their businesses.
Cosentino recognises teamwork as a key factor in the milestones it has achieved and, as a result, is a company oriented towards its customers and partners. In line with this philosophy, and as part of the digital transformation the company is spearheading, is the launch of “Cosentino We”, a new international digital community that connects the various professionals who choose and endorse the Dekton®, Silestone® and Sensa by Cosentino® surfaces.
This project is based on a new digital ecosystem that takes the company’s existing loyalty programme one step further, transforming the means of collaborating and communicating and opening the door to new professional segments such as architects and designers.
Cosentino We offers a range of opportunities for stonemasons, kitchen retailers, architects and designers to grow their businesses, such as better access to information, enhanced ways of experiencing the brands and products thanks to new and agile digital tools, a closer relationship with the end client, greater visibility and awareness for their projects and the creation of a dialogue among professionals from different nationalities, and even different languages.
Cosentino We offers four levels of collaboration, simplified according to professional segments: “Pro”, “Elite”, “Premium” and “Platinum”. The approach taken by Cosentino We is characterised by the development of tools that motivate and respond to the needs of each of the profiles it includes, with the speed and agility that the world of digital is able to provide.
The result of two years’ hard work, Cosentino We is part of the digital transformation process that the company is currently undergoing, with the aim of leading the digitalisation of the sector and its own internal processes in order to inspire and promote loyalty among clients and partners. Initially launched in Dubai, Brazil, Sweden and Singapore, Cosentino We will be implemented in a total of 20 countries in 2019 and extended to further markets in 2020.