Francisco Martínez-Cosentino delivers the annual State of the Kitchen and Bath Industry address at KBIS 2014
February 10, 2014
Francisco Martínez-Cosentino, Chairman of Cosentino Group, global leader in the production and distribution of innovative surfaces for the world of architecture and design, had the honour of delivering the annual State of the Industry address at the International Kitchen & Bath Show, KBIS 2014, held from 4th to 6th February in Las Vegas. Francisco Martínez-Cosentino was the first Latino to offer this distinguished address and the first to deliver it in Spanish.
In his address, Francisco offered Cosentino’s perspective, as a global leader in the industry, on the current situation of the kitchen and bathroom sector, its evolution and the challenges that it faces and he presented the keys that business professionals must consider to further develop their businesses successfully. He highlighted the importance of RD+I and marketing in companies, as well as commitment to employees and their training.
According to Francisco Martínez-Cosentino “The key to success in the kitchen and bath industry lies in businesses and companies listening to the market and the needs of end consumers. Furthermore, these products must reflect global design and technology trends, as well as maintain their competitiveness in the global economy.”
“Manufacturers are continuously pushing the envelope with the development of proprietary technologies that create enhanced and improved surfacing products that will not only stand the test of time, but will offer flexible solutions for a range of design challenges. Now, more than ever, technology is driving more than just product advancement – it’s dictating how our customers use their spaces and the industry will continue to evolve to reflect that”. This was the important message Francisco Martínez-Cosentino gave when he spoke of the importance of technology in the change that the industry is experiencing today.
According to Francisco, technology must not only be applied in the production of a product, but now “we are seeing the importance of innovation in the supply chain too”. Regarding this aspect, Cosentino Group has developed a new intelligent logistics platform at its industrial park, located in Cantoria (Almería), which will respond to worldwide market demand by automating the storage and loading process.
Throughout his career at Cosentino, founded in late 1970s, the current chairman acknowledges having experienced and witnessed a remarkable change in the industry, “I have witnessed over the years an incredible amount of technology and have seen first-hand how it has changed the landscape of the surfacing industry.“ In this sense, Cosentino Group, relying again on R&D has created Dekton®, a revolutionary new ultra-compact surface, which is a mixture of inorganic raw materials, and which is created through a unique Particle Sintering Technology.
“I have also witnessed how the popularity of natural stone products has continued to evolve year after year, with a strong emphasis on design and performance. I have also seen how the design and construction world are starting to merge to create unique projects. Another great innovation is the prevalence of the Internet and social media. Today, global design has become of great importance as it serves as a critical guideline for consumer preferences and choices.”
Cosentino Group, as every year, is a faithful participant at the International Kitchen and Bath Show held in the United States, KBIS. This reflects the importance that the Cosentino Group strategic and sales management give to such events as a key way to showcase companies at an international level. According to Francisco Martínez-Cosentino, “being here means only positive benefits for companies and industry associations, as it is an ideal way to connect with customers, new markets and with the general public”.
To end his address, the Cosentino Group Chairman wanted to greatly thank the thousands of kitchen and bath studio representatives from around the world, because “they have certainly been key partners in expanding Cosentino, already present in more than 60,000 points of sale around the world”.