The Silestone Institute presents the report “Global Kitchen: the kitchen, the heart of the home”. With this initiative Cosentino has been awarded with Bronze Stevie Award 2019 for Communications Research in the category of Communications or PR Campaign/Program of the Year.
This publication reflects how social changes and the new lifestyles of the 21st century are affecting the design and use of this room.
A multifunctional space that regains its position as the vital nucleus of the dwelling and ceases to be basically feminine. It goes from hosting the most traditional activity in the preparation of food to becoming a space to worship health and wellbeing, as well as the care for the environment.
Moreover, social media are the real stars in this space as they are the tools to approach the culinary culture and transform consumption habits according to energy efficiency, sustainability or recycling criteria.
According to the opinions of 23 international experts* and to the results of the surveys conducted on citizens in 9 countries**, the kitchen has turned today into a very versatile room. It is the family meeting point during meals-in 43% of the cases-, a center to control our nutrition and health -62% take care of their diet and 31.1% do not resort as often to convenience food- an area of gratification and personal learning when cooking, a space to work or meet guests – 40% of the survey respondents- and a platform to carry out actions to take care of the environment -78% separate waste correctly, reuse more than before and reduce the consumption of energy and water-.
With “Global Kitchen: The Kitchen, the heart of the home” Cosentino has been awarded with Bronze Stevie Award 2019 for Communications Research in the category of Communications or PR Campaign/Program of the Year. The Stevie® Awards are the world’s premier business awards that honour and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.
PR 2019 The kitchen the heart of the home_ Global Kitchen