Silestone® by Cosentino featured in Álex de la Iglesia’s film, Perfect Strangers
November 29, 2017
Silestone® by Cosentino, worldwide leader in quartz surfacing, is featured in Álex de la Iglesia’s new film Perfect Strangers, with starring actors Ernesto Alterio, Juana Acosta, Eduard Fernández, Dafne Fernández, Eduardo Noriega, Belén Rueda y Pepón Nieto.
The kitchen, one of the most relevant spaces of the motion picture, is dressed with two colourful Silestone® Eros Stellar worktops. The intense red hue and the glitter of the tiny cristal and mirror pieces, which are integrated into the quartz surface material, contribute to a magical scenography in a full moon and eclipse night. The energy and strength of Silestone® Eros Stellar connect perfectly with the varied emotions which flow throughout the film.
“For a brand like Silestone@, present in millions of homes in the five continents, it was key to have a colorful, passionate and elegant presence in the hábitat in which the film takes place, the kitchen”, highlights Santiago Alfonso, Vicepresident for Marketing and Communication for Cosentino Group.
According to Ana Bustamante, responsible of Mediaset España Sales and Editorial Product Direction: “It was very easy to integrate (Silestone) in a natural way, as part of the storyline, in a perfect association of content and brand which will no doubt generate awareness, strengthen its positioning, and will allow to reach the target audience through cinema venues and other distribution channels which the film will use.”
With this collaboration, Cosentino and Silestone® confirm once again their support to culture and Spanish cinema, as already happened in 2008 with Fernando Colomo’s film Rivales, or in 2011 with Felipe Ugarte’s and Juantxo Sardon’s documentary film Mugaritz BSO.
Perfect Strangers is a Telecinco Cinema, Pokeepssie Films and Nadie es Perfecto production, which counts with involvement of Mediaset España and Movistar +, and with Universal Pictures International Spain distribution.
The Premiere of the film took place last night in Madrid’s Capitol Cinema with presence of the director of the film, Álex de la Iglesia, and the starring cast. Perfect Strangers can be seen in commercial cinemas starting Friday 1st of December.