The ‘Cosentino 100’ Convention in North America turns 20 with a record number of attendees and participating companies

A record 415 attendees from 180 companies across North America joined Cosentino for C100 – the most acclaimed convention for the stone and surfacing industry.

This week in Riviera Maya, Cosentino Group, the global leader in the production and distribution of innovative surfaces for architecture and design, kicked off “Cosentino 100,” an annual convention where the multinational manufacturer brings together its main partners and customers from North America to learn how Cosentino will drive innovation in design, manufacturing technology and safety for the surfacing industry in 2018 and in the years to come. Themed “At the Top with Cosentino,” each touch-point of the conference centered on Cosentino’s commitment to the attendees, strengthening a bond and partnership beyond a simple brand – client relationship.

This marked the 20th anniversary of the convention, which drew an all-time record of 415 attendees representing 180 companies from the U.S. and Canada. To commemorate the milestone, HGTV star Alison Victoria emceed the event alongside Cosentino NA Marketing Director Massimo Ballucchi. The luminary event also drew a powerhouse of CEOs from the industry’s most respected professional organizations including the American Society of Interior Design (ASID), the Marble Institute of America (MIA), the National Kitchen & Bath Association (NKBA), and the National Association of the Remodeling Industry (NARI). Dekton brand ambassador, architect and designer Daniel Germani also attended to present his latest color collaborations with Cosentino that will launch later in the year.

 

The biggest surprise, however, was a cameo from fashion icon Cindy Crawford, the face and brand ambassador of Silestone by Cosentino, who took to the stage with Alison Victoria for an intimate conversation on the intersection of design and fashion, her alliance with Cosentino, and the renovation of her new home just outside of Palm Springs, Calif.

The conference began Monday, January 22 and concludes Thursday, January 25. In addition to the invaluable workshops, panels and meetings held, guests also had a chance to preview the latest from Cosentino, including the Silestone® Eternal Collection and its innovative N-Boost technology, the new Industrial Collection from ultra-compact surface Dekton®, and the introduction of Dekton in 3 cm slabs. These new products, in addition to DeKauri, a bespoke credenza vanity designed by Daniel Germani, have quickly earned applause from the architecture and design industry, receiving top awards at both the 2018 Kitchen and Bath Industry Show (KBIS) in Orlando and 2018 Interior Design Show in Toronto.

Cosentino president Francisco Martínez-Cosentino personally extended the company’s thanks to the attendees for contributing to the tremendous growth of Cosentino’s business in North America year after year. According to the projections for 2017, the company definitively reached the status of a “billion dollar company” in sales last year. He also emphasized that “while we’ve made many accomplishments and Cosentino is considered the world’s top company in the stone and quartz surface industry, we are still looking to the future and innovating to build a solid base from which the whole sector can grow. The improvements to our production and distribution capacity—with new Cosentino Centers, Cities and Hubs, coupled with constant product innovation—is proof of this. Cosentino is continuing on with strength and leadership towards market niches like floors, façades and large projects to consolidate a shared, responsible and sustainable project.”

 This year’s “Cosentino 100” is the first since relocating its North American headquarters to Miami in 2017 – a strategic move that centralized Cosentino’s management and operations across North, Central and Latin America. This global coordination extends over one of the most extensive commercial and distribution networks of any Spanish industrial-sector company on the continent, particularly in North America, which represents more than 53% of the group’s global sales and is home to 43 Cosentino Centers, four Cosentino City Center showrooms, two distribution hubs, and 12 fabrication facilities. This region is a key market for the company, currently representing 55% of the Group’s total sales and where, despite strong competition and complexity of the market, the Spanish firm has become a leader in its sector.
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