Cosentino Group Collaborates with Tennis Player Rafael Nadal
News, Top Life
October 28, 2014
Cantoria, Spain – 28 October 2014 – Cosentino Group, the world leader in the production and distribution of innovative surfaces for architecture and design, is collaborating with world-renowned tennis player Rafael Nadal, one of the top Spanish athletes of all time. As part of this alliance, Cosentino will develop various promotional and philanthropic programs with Nadal.
Cosentino will sponsor the “Rafael Nadal Academy by Movistar” project, a tennis academy that the athlete will soon open in his hometown of Manacor (Majorca, Spain). The Academy will promote tennis among youth by teaching the sport, shaping values, and developing new talent. The complex will include a school, an International Tennis Centre, a fitness centre, and will be home to the headquarters of the Rafael Nadal Foundation as well as a museum dedicated to the tennis player.
Cosentino Group supports this high-performance educational and sports complex through its flagship products Silestone®, world leader of quartz surfaces, and Dekton®, the Group’s new ultra-compact surface that is leading the international architecture and design markets. Dekton by Cosentino® will be used throughout the facilities of the “Rafael Nadal Academy by Movistar,” including facades, flooring and other surfaces. The kitchens and bathrooms of the complex, designed by two architectural firms from Majorca and Barcelona, will include Silestone®.
According to Santiago Alfonso, Cosentino Group’s Director of Marketing and Communications, “collaborating with Rafael Nadal is a source of great pride for us all. Nadal is so much more than an exceptional athlete. His desire to achieve, his strength and ability to lead are some of the values that have made him a global celebrity, recognised and admired everywhere. At Cosentino, we have always committed ourselves to continually improve, innovate and search for leadership to succeed, this partnership represents great satisfaction for all our employees, partners and customers worldwide”.
“The fact that this union begins with the sponsorship of the Academy perfectly reflects our common understanding of all those values. This really can be called a Social Responsibility initiative, as it focuses on youngsters in our society. For us it is an honor to work together on this educational project, and for our best products to be present in all its facilities and spaces”, says Alfonso.
Rafael Nadal has expressed his excitement for this new collaboration with “a Spanish company that is a world leader in its sector, encompassing a series of values with which I fully identify, in addition to supporting sport in Spain for a long time. I am sure that this collaboration project with Cosentino, starting with its help in the construction of the Academy, will be a long-lasting one and be productive for both parties”.
The collaboration with Rafael Nadal, reached with the participation of Evolution BCN, continues the theme of the Cosentino Group’s policy of partnerships and sponsorships with professional sports. Silestone® became the first Spanish brand to produce a spot to be shown at the Super Bowl in 2005, the world’s largest advertising event. Since then, Silestone® has also been one of the main brands of the NBA Houston Rockets team. In addition, Silestone® was a sponsor of the Formula 1 world champion, Fernando Alonso, for four seasons. Since June 2011, through its Dekton® brand, Cosentino has also sponsored Jorge Lorenzo, the four time world champion for motorcycle racing.