COSENTINO GROUP SALES SURGE IN U.S. MARKET, PLANS TO INVEST $31 MILLION IN THE OPENING OF 10 NEW COSENTINO CENTERS IN 2012
February 10, 2012
Cosentino Group, a global leader in the production and distribution of quartz surfaces and other natural stones, has announced an eight percent increase in its U.S. sales, reaching an annual total of $271 million in 2011. After 15 years in the U.S. market, North American sales now account for nearly 50 percent of the family-owned company’s total global revenue.
Additionally, Cosentino Group forecasts up to 18 percent annual growth for the next two years in the U.S. market, with estimated sales expected to top $365 million for 2013. These robust growth projections are supported by Cosentino’s plan to continue strengthening its leadership role in North America with the opening of 10 new Cosentino Centers this year — a total investment of $31 million.
The centers will be located in key American markets including: San Francisco, San Diego, Minnesota, Cincinnati, Kansas City, Denver and Portland, among others. These new facilities are in addition to the 12 existing centers that Cosentino Group currently operates in the United States, bringing the total by the end of 2012 to 22 centers nationwide.
In the 17 countries where it operates, Cosentino Group supports its distribution through innovative “Cosentino Centers.” More than a showroom, the Cosentino Center is designed to support, promote, and educate trade professionals by integrating distribution facilities, exhibition areas, workspaces for designers to bring clients, classrooms for continuing education, and fully functioning kitchens and event space for demonstrations. The centers create a unique interactive environment for architects, designers, distributors, and fabricators to view the latest products and design trends, attend educational workshops, hear from visiting expert speakers, and receive training on new production techniques and innovations. Today, the Almeria, Spain-based-company has 72 of these “centers” operating worldwide.
In 2011, due to the size and logistical complexity of the U.S. territory, Cosentino also opened a large logistics hub in the port of Houston, which is home to the headquarters of Cosentino North America. The company is currently studying the possibility of a second hub or central logistics center elsewhere in the U.S.
“The new facility will increase our commercial capacity and strengthen our business model in the United States, allowing us to reach more customers even more efficiently,” said Francisco Martinez-Cosentino, Chairman of Cosentino Group. “This will include a growing number of stone fabricators and home improvement centers, and also kitchen and bath specialists, architects and designers.”
The increased distribution is expected to provide even greater access to the full range of brands under the Cosentino Group umbrella including: Silestone Natural Quartz with built-in antimicrobial protection; ECO by Cosentino™, an eco-friendly line of surface material made of 75% recycled post-consumer and post-industrial content; SenSa® Granite with SenGuard®; Scalea Natural Stone, which includes marble, travertine and soapstone; Marlique™ Marble, enhanced marble for vanities; MURO™ Mosaics, pre-meshed tiles made with recycled Silestone; and the Prexury™ Collection, a semi-precious stone line handmade by expert craftsmen.
Cosentino announced its 2011 revenue and 2012 projections at its annual “Cosentino 100” Distributors Convention in Mexico in January. There, Cosentino discussed with more than 200 of its top customers from over 70 companies in the stone and design industry, how various U.S. economic indicators show that the country is in a recovery period. Cosentino noted that, in particular, the housing market is recovering and increased spending on home renovation is expected in the coming years.
“The company is poised to respond to new opportunities as the country begins to grow again, and as consumers dedicate more resources to home improvement, our primary business segment,” said Eduardo Martínez-Cosentino, Cosentino North America CEO.