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COSENTINO INTRODUCES NEW ECO COLORS, HIGHLIGHTS COMMERCIAL CAPABILITIES AT GREENBUILD 2012

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Cosentino, the world leader in quartz and recycled surfacing will introduce four new designer colors from its  ECO™ by Cosentino collection  (www.ecobycosentino.com), a leading line of eco-friendly surfacing composed of up to 75% recycled materials, at Greenbuild in San Francisco on November 14-16, 2012 (booth #701S). The expansion underscores the success of the brand and Cosentino’s commitment to sustainable design and continual innovation of its product offerings.

Architects, designers and consumers selected the four new  ECO™ hues through social media voting after ECO Facebook fans from 14 countries around the world weighed in on a selection of potential new shades for the popular line, which was first introduced in 2009. The result is an internationally appealing color palette that evokes the depth and elegance of ECO and offers a superior level of environmental commitment, while meeting the high performance of quartz and other natural stone surfaces.

“At a time when we’re expanding the ECO by Cosentino line and consistently increasing out commitment to ensure our products meet the highest standards for sustainable building and design, we could not be more pleased to participate at Greenbuild,” said Lorenzo Marquez, Vice President of Marketing for Cosentino North America. “We’re delighted to be able to showcase ECO’s expanded color palette and price points to an audience of some of the industry’s most distinguished thought-leaders and professionals.”

Cosentino’s Greenbuild booth is a one-of-a-kind structure, built from a variety of recycled and repurposed components including materials from reclaimed homes that had been set for demolition, salvaged wooden planks and lumber scrap. No new materials and strictly non-toxic adhesives, stains & sealants will be used and all materials will be repurposed for a variety of different uses after the show, eliminating any waste from entering a landfill. Additionally, the booth’s architecture will rely on a combination of recycled wood, accented by colorful pieces of leftover Silestone including hues from its bold Life! Series. The booth design is intended to highlight Cosentino’s commitment to reusing materials and its broad selection of colors through both the ECO and Silestone brands.

This year, visitors to the Cosentino booth will have the opportunity to also see a unique exhibition of renown commercial building projects featuring Silestone from around the world, including:

  • Burj Al Arab, Dubai (the only seven-star rated hotel in the world)
  • Agbar Tower, Barcelona
  • Toyorta Center, Texas
These high profile commercial projects highlight a recent initiative announced by the Cosentino Group, to greatly expand their hotel commercial building projects on an international scale, with the goal of providing products to a total of 227 new hotels over the next year. Cosentino’s materials are ideal for a range of hotel applications including buffet counters, bench tops, counters, common areas, shower plates, toilets, floor covering, staircases, etc. and have been endorsed by architects, designers and professionals from the hotel industry for their sustainability, ease of maintenance, durability and design.
Cosentino also will showcase its longstanding partnership with the Make IT Right Foundation. ECO was originally specified for the kitchen and baths in the organization’s LEED Platinum, storm-resistant homes in New Orleans’ Lower 9th Ward that were built to help families to return to the area post-Hurricane Katrina. This year, Cosentino expanded its partnership with Make It Right by donating ECO to the Bancroft School Project in Kansas City, Missouri, the hometown of Make it Right founder, Brad Pitt. Make It Right plans to transform the historic Bancroft Elementary School and adjacent landscape into a revitalized, affordable, mixed-use neighborhood resource once again.
To kick-off the Greenbuild activities, in partnership with the American Society of Interior Designers (ASID), Cosentino will host the new interiors-focused REGREEN Implementation Workshop on Monday, November 12 from 8 a.m. – 6 p.m. PST at the San Francisco Cosentino Center. The all-day course tackles the industry-specific challenges interior designers face when renovating a client space and will be taught by Annette Stelmack, Allied ASID, LEED AP BD+C, co-author of Sustainable Residential Interiors.

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