COSENTINO NORTH AMERICA SPONSORS INTERNATIONAL ACTIVITIES AND EVENTS FOR AMERICAN SOCIETY OF INTERIOR DESIGNERS
September 28, 2012
Cosentino North America, a leader in the production and distribution of quartz and natural stone surfaces, has further enhanced its alliance with the American Society of Interior Designers (ASID). This year, the family-owned Spanish company has initiated a number of opportunities for students and professionals alike, all designed to help enrich their careers and education within the architecture and design community.
Last month, Cosentino sponsored a trip for ASID members to its global headquarters in Almeria, Spain, where they toured the expansive facility to see how Silestone is made. Additionally, the group met with company president, Paco Cosentino for an intimate luncheon and participated in a round table discussion on a new product in development with Strategy Director of Cosentino Group, Pilar Cosentino and Marketing Director, Santiago Alfonso. ASID attendees included: President of ASID, Lisa Henry; EVP/CEO of ASID, Randy Fiser; ASID President Elect of the Georgia Chapter and Founding Principal of studio A2, Shawn Alshut; Principal of Buckingham Interiors + Design, Julia Buckingham Edelmann; and lead designers at Susan Fredman Design, Amanda Zitlin & Terri Crittenden.
The designers also toured Barcelona, where they spent time in kitchen and bath design studios, to witness first-hand how European design trends influence Silestone and its many applications. The tour culminated with a visit to the famous “La Alhambra” palace in Granada, which was recently refurbished with Cosentino marble.
“As an active member of the A&D community, Cosentino is committed to supporting organizations such as ASID that truly focus on educating designers,” said Patty Dominguez, Director of Field Marketing for Cosentino North America, who accompanied the group to Spain. “We’re also looking forward to supporting events that will continue to enhance education in the design community throughout the remainder of the year.”
This summer Cosentino launched a number of student-focused initiatives in partnership with ASID, most notably, Cosentino’s first internship program. The new initiative offers paid opportunities year round for students to work directly in one of the regional Cosentino Centers to learn all aspects of working with clients and homeowners from customer service to product selection. For more information on this program, find the Cosentino Center nearest to you: www.silestoneusa.com/centers.
“Cosentino is invested and dedicated to educating the next generation of architects and designers and we envision the internship program as a launching pad for career development,” said Lorenzo Marquez, VP of Cosentino North America. “It’s rewarding for our family-owned company to be an integral part of shaping some of the industry’s future designers.”
Cosentino also will be an Industry Partner at the ASID RealWorld DesignWeek, a shadow program designed exclusively for ASID student members seeking connections with current industry professionals. Of the 50 locations, Cosentino’s 18 centers across the country are participating in the weeklong program. To date, the number of registered participants has doubled since last year with more than 40 students enrolled. Additionally, Cosentino recently served as an official sponsor of the second annual ASID Go PRO: NYC event earlier this month, which offered a variety of CEU presentations, workshops, tours and industry networking opportunities.
Cosentino continues to increase its support for ASID Professional members through a number of national events and regional chapter sponsorships. Earlier this year, Cosentino was the Platinum Sponsor for Celebration – the ASID Awards at NEOCON in Chicago, which honored the ASID Designer of Distinction, as well as inducted the 2012 Class of Fellows. Cosentino has also participated as a Gold Sponsor for some of the largest ASID chapters in the South including: Georgia, South Florida, Texas and Southern California.