SILESTONE PARTNERS WITH SHERWIN-WILLIAMS TO HOST COLOR INSPIRATION EVENT SERIES
News, Top Life, Top Products
April 27, 2012
Silestone (www.silestoneusa.com), a world leader in natural quartz surfacing, announces it is partnering with Sherwin-Williams, North America’s largest single-source supplier of high-quality paints, to host eight Color Inspiration events at regional Cosentino Centers across the country. Through this exciting partnership, these category leaders will celebrate concepts in color and provide interactive tools to create the perfect palette for design.
The Color Inspiration series will enable architects, designers and their clients looking for the latest color trends for the kitchen and bathroom, to be inspired by clever color matching combinations from Silestone’s natural quartz surfaces and Sherwin-Williams dynamic hues. Select events will also take a look into the future, with a special color forecast presentation.
“Color is a driving force in kitchen and bath design,” said Lorenzo Marquez, VP of Marketing for Cosentino North America. “Just like Sherwin-Williams, color is an integral part of the Silestone story. This partnership and event series is such a great way for two kitchen and bath industry leaders to celebrate the influence of color in design.”
Each event will showcase the full range of more than 75 stylish Silestone colors including the new Stonium collection. Attendees will be able to digitally mix and match Silestone products with a coordinating palette of more than 1,500 Sherwin-Williams paint colors through the “Chip It” program. Additionally, attendees will receive a new Silestone color wheel to take away, which architects and designers can easily take to client meetings to help with the color selection process.
“The Color Inspiration events with Sherwin-Williams and Cosentino offer professionals and homeowners the perfect opportunity to find design inspiration to create their ideal kitchen and bath,” said Jackie Jordan, director of color marketing, Sherwin-Williams. “With the assistance of digital tools such as Sherwin-Williams Chip It!, translating color inspiration from photos to reality is easier than ever.”
The first event will kick off in Chicago at the Cosentino Center on April 23. Additional markets that will host a Color Inspiration event include: Atlanta, Orlando, Dallas, Phoenix, Anaheim, Los Angeles and Seattle.