SILESTONE RENEWS SPONSORSHIP OF JORGE LORENZO
June 1, 2012
Cantoria- Silestone, the world leader in quartz surfaces, and Jorge Lorenzo, the three-time world motorcycle champion, have renewed the sponsorship agreement they signed a year ago. Hence, the Spanish brand continues to be the personal sponsor of the Majorcan motorcycle racer, who wears the Silestone logo on his helmet.
The sponsorship agreement was renewed May 30 at an exclusive event in Barcelona, attended by the multinational Cosentino Group, the manufacturer and distributor of Silestone, and Jorge Lorenzo. More than 150 guests attended the event, including members of the Barcelona Cosentino Center’s customer loyalty program and numerous media professionals.
Vicente Martínez-Cosentino, Manager of the Cosentino Center in Barcelona, and Santiago Alfonso, the Group’s Marketing and Communications Director represented the Cosentino group.
The Majorcan motorcycle racer participated in all of the activities organized for the occasion; he greeted guests, signed autographs and spoke to the media present at the event.
As a result of the agreement, Silestone will continue to be Jorge Lorenzo’s personal sponsor for the 2012-2013 season of the world motorcycle championship and will take part in different events to promote the brand.