SILESTONE SPONSORED BLOGTOUR NEW ORLEANS EVENTS AT KBIS 2013
April 22, 2013
Further engaging with the online design community, Silestone, (www.silestoneusa.com) the leading natural quartz brand, partnered with Modenus’ BlogTour for a series of events in conjunction with KBIS 2013 in New Orleans.
Kicking off BlogTour New Orleans, Silestone sponsored Modenus’ architectural home tour, where the group of 15 bloggers and editors from Europe, the US and Canada, got a glimpse of the city’s ongoing restoration projects. A highlight of the tour was the Lower 9th Ward, where Hurricane Katrina destroyed more than 4,000 homes, and the site where Brad Pitt’s Make It Right foundation (www.makeitright.org) has been dedicated to building 150 affordable, green storm-resistant homes for families to return to the area. Silestone’s sister brand, ECO by Cosentino (www.ecobycosentino.com), an innovative line of eco-friendly surfaces made of 75 percent recycled materials, was specified for the kitchens and bathrooms of the Make It Right homes based upon its unique green attributes, C2C and GREENGUARD certifications.
On KBIS opening day, the bloggers received a preview of all Cosentino’s 2013 new product introductions and the opportunity to participate in a design trends Q&A with renowned designer Kim Lewis, a former Silestone Trendspotter, who was at KBIS to discuss her design inspirations and incorporating color into kitchen and bath design as part of her upcoming 10-city tour in collaboration with Kohler. Cosentino also asked the BlogTour participants for their feedback on two new Silestone color seriess that are currently in the research and development phase.
“We’re continuing to see the value in engaging with design bloggers, and KBIS is a great time to connect,” said Lorenzo Marquez, VP of Marketing for Cosentino North America. “They’re on the pulse of the industry, and their input on our new products was tremendously valuable.”
Additionally, Cosentino partnered with Poggenpohl and BLANCO to host an evening cocktail reception on Friday, April 19, entitled, “Kitchen Unmasked.” At the event, the three leading kitchen and bath brands of European heritage discussed the hidden details in the kitchen that contribute to the overall quality and experience, but are often overlooked because they exist behind-the-scenes.