Cindy Crawford Supports Cosentino at the Reopening of the Toronto Cosentino City Showroom
June 13, 2018
The Spanish world leader in the production and distribution of innovative surfaces for architecture and design, the Cosentino Group held a spectacular event in Toronto, Canada, to celebrate the grand reopening of its renovated showroom. The event was attended by international top model and businesswoman, Cindy Crawford, who has been the face and ambassador of the market leader in quartz surfaces, Silestone® by Cosentino, since last year.
Besides hosting the event and performing the ceremonial ribbon-cutting, Crawford participated in an interesting discussion on cuisine, decor and lifestyle with chef Grant van Gameren, moderated by Lynda Reeves, publisher and founder of House & Home Magazine. van Gameren is one of the most well-known chefs in Canadian culinary circles and has close ties to Spanish cooking through two of his many Toronto restaurants, Bar Isabel and Bar Raval. In addition, the chef chose to incorporate Silestone® and Dekton® surfaces when designing the headquarters of his restaurant company, Overbudget.
The exclusive event was attended by nearly 300 people, including various distributors and clients in Toronto and Quebec, as well as industry delegates, designers, architects and media representatives. Cosentino was represented by Eduardo Cosentino, EVP of Global Sales & CEO of Cosentino North America; Santiago Alfonso, VP Marketing and Communication; Massimo Ballucchi, Director of Marketing of Cosentino North America; Philip Eeles, Regional Director of Distribution North Region; Suzy Margorian, Manager of the Toronto Cosentino City as well as the Cosentino Leadership Committee members Brandon Calvo, Gary Andler and Patty Dominguez.
Purchased from a local distributor and opened in 2015, Cosentino’s Toronto showroom has undergone a major series of renovations to reflect the standards and coherent design of these inspiring, innovative spaces for designers and architects that the company has in key cities across the world. The space, which has more than 900m2 of total floorspace divided between two floors, is located in the Castlefield Design District (665 Caledonia Rd, Toronto, ON M6E 4V8).
Thanks to an extensive exterior and interior remodel, the Toronto City showroom now features work and exhibition spaces as well as interactive virtual technology in its sample room and façade system displays. Product galleries showcasing the Cosentino Bathroom Collection, Dekton® ultra-compact surfaces and Cosentino’s natural stone products are spectacularly displayed, whilst the surfaces are used throughout to decorate the space: Dekton® flooring, kitchen islands in Silestone® Bianco Calacatta, as well as kitchen worktops and tables in Nilium and Trilium, two popular designs from the Dekton® Industrial Collection. Completing the plethora of Cosentino product applications, the exterior façade features Dekton® cladding.
The recent renovation of the Toronto City demonstrates the Cosentino Group’s continued commitment to this innovative showroom model, with venues located in the hearts of the world’s main cities. At present, following the recent opening in Miami, Cosentino has 11 ‘Cities’ in the following major capitals: Sydney, Singapore, New York, San Francisco, Toronto, Montreal, Milan, London, Madrid, Dubai and Miami.