A luxurious facade for the Burnello Cucinelli flagship store in Chicago

Burnello Cucinelli is a luxury Italian fashion brand present all over the world. When refreshing their flagship location in Chicago, they wanted to reinvent the facade to make it as luxurious and timeless as the brand.

The journey of achieving the Dekton specification was not linear, but it was meant to be. Originally, limestone or granite were ideated for the facade, but these natural stones are high maintenance, discolor over time, and in the case of granite, require periodic sealing. The question remained on how to achieve the look and feel of these stones but without upkeep and greater durability. That’s where Dekton swooped in.

The Burnello Cucinelli logo had to be cut directly into the Dekton facade, and after templating the installed electrical components for the signage, the panels were cut with water jets locally to carve out the holes for the letters.

This facade stands out for its attention to detail, which includes mitred corners on every edge. Dekton Danae is a sandy beige tone that mimics limestone, but boasts much more resistance, durability, and no maintenance.

Dekton's ultra-compact surface resists temperature changes, UV rays, which do not discolour the material; and as it is non-absorbent, it does not allow stains or even graffiti to adhere to it.