Case Study

Dekton Slim, versatile look for Vitania Tower in Tel Aviv

By Alex Meitlis Architects


Tel Aviv, Israel






2000 m2

Architecture / Design

Alex Meitlis Architects | Nielsen (collaborator) | Vitania (developer)


Interior wall and door cladding

End date



The lightness of Dekton, the aesthetics of concrete

The Vitania skyscraper in Tel Aviv houses a modern showroom concept for Mazda and Ford cars. The showroom is located on the first floor of this office tower. In addition to the double-height showrooms, the building boasts a multi-storey atrium with a huge multimedia screen, which overlooks the street and occupies the full height of the space.

For the cladding of the showroom, the idea was to use a material suitable for working with large, thin slabs. It also had to be aesthetically pleasing and blend in well with the concrete finish of the rest of the tower.

Therefore, the material chosen was Dekton Slim in Soke colour, with an ultra-thin thickness of 4mm. This colour is part of the Industrial Collection and is inspired by classic cement, perfect for the modern finish that the architect wanted to achieve.

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``It was wonderful to be able to visit the factory and see all the colors in large size``
Elad Cohen

Elad Cohen

Alex Meitlis Architects

A skyscraper with a focus on sustainability

Vitania is an office tower situated in Tel Aviv, Israel. With its 17 storeys and 19,500m2 built above ground – plus 3 storeys of parking below ground level – it rises majestically above a beautiful green area. Not surprisingly, the tower meets the strictest technical specifications and sustainability criteria to save energy and money, challenges that the BREEM-certified Dekton has helped to overcome.

Visually, the building has a luxurious lobby and offers its users the possibility to configure the office according to their needs. As a special feature, next to the Mazda Ford showroom on the first floor, there is another BMW and MINI dealership.
The building is attractive for its simplicity, achieved in part by the use of concrete and clean, straight lines. In short, this is a modern tower designed to beautify the city of Tel Aviv.

In addition, as a certified fire-resistant material, Dekton helped to provide the extra safety required for a colossal building such as the Vitania Tower.

Cosentino's materials used in this project




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