Cosentino expands its City network with new Boston and Washington D.C. showrooms
The company reaches a total of 10 “Cosentino City” in North America, 8 of them in the United States.
With a joint investment of 3 million euros, both showrooms are located in the center of these iconic cities, and have more than 300m2 respectively of exhibition space.
The opening events held last week were attended by Eduardo Cosentino, Global Sales Vice President and CEO of Cosentino North America
Cosentino continues to expand its presence in the United States, where has one of the largest commercial and distribution networks of a company in its industry, with the opening of two new Boston and Washington D.C. “Citys”. In its commitment to this innovative and experiential exhibition model, the company already has 8 showrooms in the United States (10 in North America including “Citys” of Toronto and Montreal), and a total of 24 spread over the main cities of the world.
With a joint investment of 3 million euros ($ 3,1 million), the "Citys" are located in the downtown of both cities to becoming a space for inspiration, co-working and creation for design and architecture professionals. Cosentino City Washington is located in an iconic building in the Golden Triangle (2100 L St NW, Suite 100), the heart of the financial and commercial district of D.C. For its part, the Boston space occupies a historic building in the Seaport District (36 Thomson Place), the area that concentrates the main culture, art and events offer in the capital of Massachusetts.
Both showrooms respond to the innovative concept that Cosentino maintains with these spaces, whose renovation and interior design work has been carried out by the company's internal Design team. They are designed for interaction, customized attention and a 360º vision of projects for architects, decorators, designers or K&B shops. In both Boston and Washington D.C., visitors can find proposals such as the Atelier, a design workshop showcasing Cosentino’s product offering alongside an expansive selection of globally and locally sourced textiles, tile, cabinetry samples and plumbing fixtures.
The hi-tech part is specified in solutions such as to-scale full-slab digital displays, providing high-definition views of veining, color and detail. Likewise, the two “Citys” introduce a bathroom experience displaying C·Bath – the Cosentino’s bathroom collection products- through an interactive display with a virtual reality experience to view all colors and models.
The inauguration events have been held last week with the attendance of numerous clients, collaborators and architecture and design professionals from both cities. On behalf of the company were present Eduardo Cosentino, Global Sales Vice President and CEO of Cosentino North America; Brandon Calvo, COO of Cosentino North America; and Patty Domínguez, VP of Business Development, as well as the respective “City” teams. As was the case in Malaga, the last big opening held to date, both events were designed under the claim "Between Desert and Sea", a concept associated with “Citys” openings where the company conveys the essence of its origins, and the conquest of the main cities of the world through an innovative proposal born between the desert and the sea.