Cosentino Group has partnered with American design magazine Surface, architect David Rockwell and design studio 2x4 in the creation of The Diner, an installation to be revealed at Ventura Centrale during the 2018 Salone del Mobile furniture and design fair.
The fully operational pop-up restaurant will immerse visitors in a coast-to-coast journey through the United States, where four distinct environmentsthe Roadside Diner, East Coast Luncheonette, Midwest Diner, and West Coast Dinerwill celebrate American design now. Running throughout Milan Design Week, the installation will feature ongoing programming including events and performances throughout the week.
Rockwell developed the design concept for The Diner, while creative studio 2x4 created its graphic identity. In addition, some of the world's most celebrated design brands have contributed to project.
Spanish surfaces company Cosentino utilized its signature Silestone® quartz surface in Pearl Jasmine and Eternal Marquina finish to create a 14-meter-long central bar, designed by Rockwell and the LAB at Rockwell Group. The Roadside Diner will feature a coffee bar made of Dekton® ultra-compact surface and finished in Orix, a texture inspired by eroded cement, while the East Coast Luncheonette, Midwest Diner, and West Coast Diner will feature Dekton® booth tables in an Opera finish.