Silestone® by Cosentino Debuts “The Metamorphosis,” Starring Cindy Crawford and the Ethereal Collection

The avant-garde film marks the brand’s third campaign with the fashion icon, celebrating its own evolution and commitment to sustainability

To commemorate its pivotal brand transformation and new industry-changing innovations, Silestone® by Cosentino, the leading global hybrid mineral surface for the world of architecture and design, is proud to reveal its third campaign with entrepreneur and international fashion icon Cindy Crawford: “The Metamorphosis,” featuring the newly-debuted Ethereal Collection. 

Click here to watch “The Metamorphosis”

Since the partnership commenced in 2017, Silestone®’s campaigns with the supermodel focused on print advertising that graced the pages of luxury lifestyle and design magazines across the globe. For this new chapter, the surfacing leader partnered with award-winning 3D artist Alex Román to create a fashion-forward microvideo. Leveraging the latest in Computer Generated Imagery (CGI), Román used the animation technique to create realistic scenes and seamlessly integrates Crawford and Silestone scenery -- all against original music composed by Pilar Onares.

“Our partnership with Cindy Crawford has always celebrated the intersectionality of fashion and interior design, and this is certainly a continuation of it -- but told in a high-drama way that presents surfacing in a truly captivating, visually stunning narrative,” says Eduardo Cosentino, CEO of Cosentino North America and EVP of Global Sales. 

He also notes, however, that the new campaign delves into so much more. “Just like its name suggests, ‘The Metamorphosis’ serves as an allegory of Silestone®’s own transition and its work to pioneer our revolutionary HybriQ+®  technology, which we created for the betterment of the planet. As the campaign demonstrates, we’ve used nature as our north star to inspire our own change from within,” Cosentino says. “But through this, our essence remains -- it has simply evolved into something even more beautiful, and more natural. There’s no better muse for this narrative than Cindy Crawford. It has been an honor and delight to work with her.”

“The Metamorphosis” Microvideo Credits

• Title: “The Metamorphosis”
• Agency: Cosentino In-House Creative Team 
• Advertiser: Cosentino Group
• Brand: Silestone® by Cosentino
• Product / Application: Silestone® Ethereal Collection; Kitchen Countertop
• Industry: Trade/Hospitality
• Photography Director: Miguel de Olaso “McGregor”
• Art Director: Alex Román
• Editor: Alex Román
• Original Concept/Idea: Alex Román/Damián Granados/Pablo San Román
• Creative Lead: Alex Román
• Creative Direction: Alex Román/Damián Granados/Pablo San Román/Mabel Sánchez/Esteban Sosa
• Copy: Pablo San Román
• Original soundtrack/Music Director: Pilar Onares 
• Sound Design: Oscar Araujo
• Mix and master: Mikel Krutzaga
• Piece: Spot 60″