Cosentino surfaces blinds on the Mutua Madrid Open
Several product applications in the main spaces of “Caja Mágica” venue, as well as social media actions, are the focus of the company’s participation in this year's edition of MMOpen.
Vitality, feel like enjoy and return to normality. An explosion linked to sport and leisure time that has been noticed every day since April 26 on the Mutua Madrid Open with record attendance and full capacity. Cosentino is present at this event as main sponsor of the tournament, and once again glamorizes the different spaces and facilities of the “Caja Mágica” with its surfaces.
Both Silestone® and Dekton® applications fills up the most emblematic areas of the tournament - the only ATP Masters 1000 and WTA 1000 in Spain- with colour, design and high performance, in addition to having great brands visibility on all the courts. Finally, different solidarity actions are being carried out on social media for all those who visit the tournament until it ends next Sunday, May 8.
Dekton® at MMOpen
Elegance, long lifetime and sustainability, as a Carbon Neutral product, is what Dekton® provides these days through its huge product presence at the venue. In example, the two main access areas have both countertops made in Laurent color, which are complemented by two Spectra XGloss color back panels. Also highlights, at the VIP restaurant business access area, two impressive wall murals made in two new colors from the upcoming Dekton® collections for this year.
This presence is also completed with the applications used in the other main restaurant area of the tournament, the Sky Lounge, where the colors of the new Dekton® series can be seen both on the bar countertops, as well as on the access doors claddings. Finally, Cosentino's own sponsors' lounge has two wall coverings in the bright Albarium Dekton® color, and in the exclusive players' area, the brand repeats its presence linked to tennis with a ping pong table in Micron color.
Silestone® and Dekton®, leading surfaces at the 20 Anniversary of Mutua Madrid Open
The new Silestone® identity at MMOpen
Silestone®, the hybrid mineral surfaces brand, attends the Mutua Madrid Open under its new identity as a result of the renovation achieved thanks to HybriQ® technology. In terms of materials, as soon as attendees enter the venue, they can appreciate the Silestone® novelties at the sponsor official stand. With Ethereal Dusk surfaces, the stand is the epicenter of the social media actions, as well as revealing the new communication campaign that the brand recently launched under the claim "Changing the world from the kitchen".
Ethereal Dusk also is used at Cosentino’s lounge space. But where the new Silestone® shows all its versatility is in the different VIP business restaurants. From the access counters, to each of the indicators located in the four restaurants in this area, they have the application of the colors belonging to the Ethereal and Eternal series.
Social media actions
In addition to a tickets raffle on Facebook, the main activity of Silestone® is being a solidarity action linked to "Changing the world from the kitchen" campaign. All tournament attendees who come to the Silestone® stand, take a photo at the photocall, and upload it to their social networks mentioning @grupocosentino and using the hashtags #ChangeFromTheKitchen and #MMOpen, will contribute to Cosentino allocating hot food for each publication to the NGO “Acción contra el Hambre”, as part of the aid campaign that NGO are carrying out for Ukrainian refugees on Moldova, Poland and Romania borders.
Applications Imagery available here