Cosentino teamed up with designer Melinda Looi to introduce Ethereal
The fashion and interior designer demonstrated ways to adapt the Ethereal by Silestone® collection into different interiors through a virtual interior styling masterclass.
In line with the launch of the all-new Ethereal by Silestone® collection in Malaysia, Cosentino Group, the global leader company in the production and distribution of innovative surfaces for architecture and design, partnered with Melinda Looi; fashion designer and founder of “Bespoke ID by Melinda Looi”, to share and inspire ways to incorporate these timeless and sustainable marble-inspired surfaces into one’s everyday home interiors.
To demonstrate how to incorporate the four new colours of the collection featuring the Ethereal Dusk, Ethereal Haze, Ethereal Glow and Ethereal Noctis, into one’s home, Cosentino hosted an interactive virtual interior styling masterclass for invited guests to discover useful tips and ways to style their homes while maintaining a sense of personality and style.
Hosted virtually, the interior styling masterclass was attended by invited guests such as model and influencer, Venice Min and entrepreneur and co-founder of Bowerhaus jewellery, Elizabeth Lee. Guests in attendance were treated to an exclusive session by Melinda Looi, who shared her personal tips and design expertise on how to combine the Ethereal by Silestone® collection with different personalities and styles.
“Every home should be reflective of an individual’s personality as it is where they spend most of their time in. To make that space a warm and welcoming home which reflects their personality, it is important to invest in the right surfaces that are chic and sustainable, which can easily be adaptable to any space to provide homeowners that elevated experience desired. And the Ethereal collection is a testament to that,” quote Melinda Looi.
“At Cosentino, we have always strived to be the leaders in innovation, sustainability and the interior design solution provider that offers tastefully beautiful and functional surfaces which are timeless. Globally we are excited to partner with international fashion icon, Cindy Crawford, to introduce the Ethereal by Silestone collection. Here in Malaysia, we are thrilled to partner with our local superstar Melinda Looi, who shares the same values of innovation and sustainability as Cosentino and we hope that this will spark design inspiration ideas featuring the Ethereal by Silestone collection among Malaysians,” quoted Iván Capelo, General Manager of Cosentino Malaysia.
Interior Tips by Melinda Looi featuring Ethereal collection
“Similar to fashion which features a combination of materials, you can always include different styles and elements into a dress to create more textures, and interior design is the same. You can always feature a combination of different surfaces, such as the different colours from the Ethereal by Silestone collection for interior design inspirations,” - Melinda Looi
Moodboard featuring “The Artist”
“The Artist” features a combination of both Ethereal Dusk and Ethereal Haze surfaces. The idea behind the combination was to recreate a sense of a home that feels like a museum” - Melinda Looi
Moodboard featuring “The Sophisticated”
“The Sophisticated” features a combination of both Ethereal Glow and Ethereal Noctis surfaces which exude a modern and timeless design. As the Ethereal Noctis has gradients of grey and a more natural tone, it can create a very modern and minimalist interior. You can also incorporate black furniture into the home design to give a sophisticated feel.” - Melinda Looi