Cosentino is now closer than ever to the design community

We sat down with Elizabeth Ramos, Marketing Director for Cosentino Americas to explore Cosentino’s tailor-made marketing strategies for the design community. 

The design community is and always has been a key pillar for Cosentino. Now more than ever, the company is implementing tailor-made marketing strategies for this important segment.

We sat down with Elizabeth Ramos, Marketing Director for Cosentino Americas who shared special insight on what the design community represents for Cosentino and what the company is doing to maximize their exposure, strengthen our connection with the community, and show the world the versatility and aesthetic value of Cosentino surfaces. 

What does the design community represent for Cosentino?

A brilliant opportunity. We’ve always worked hand-in-hand with designers and now we are closer to them than ever with our C.TOP Designers program. The design community has always been and will continue to be a fundamental part of the company’s strategy. Cosentino as a brand has design and designers as a core part of its DNA. They create stunning projects and designs that inspire our clients. 

On a marketing front, how are designers integral to Cosentino’s strategy?

Without a doubt, designers are key in our marketing strategy. There is no better marketing than our products applied in wonderful spaces created by designers. Humans are visual creatures, and this is especially true in our line of business. Who doesn’t dream of having those gorgeous spaces created by designers with our products?

Designers are key in showing the variety, versatility, options, formats, ideas, and realities that our products can bring to life. For us, showing off our designers’ projects and having an ad hoc business and marketing strategy for this segment is key. 

How does Cosentino maximize designers’ exposure?

We are always elevating and promoting maximum exposure of our clients. It is all about teamwork and highlighting the work of our clients. We want to inspire and show the capability and versatility of our products and there is no better way to do so than by showcasing designers’ projects. 

To do this we work on tailor-made strategies with a strong storytelling component. We want to tell the story - from specification to final product. Designers have unique insights and the inspiration process behind each project is unique. 

We always seek to promote our designers in different channels including novel social media formats, exposure in our blog, website, newsletter, catalogs, and more. 

How has Cosentino’s marketing strategy evolved to highlight designers? Where do you see it going?

Our goal is to do better every day, which means we are constantly finding new spaces and innovative exposure formats. With the company-wide digitalization, we are giving a strong focus to digital marketing and maximizing and highlighting projects from the design community. 

We want to create an engaged and active community and to do so we create value-adding content that goes above and beyond inspirational projects, but also content that is interesting, relevant, and offers a 360 vision - including interviews, mood boards, project life cycle, etc. 

This is only the beginning and we are unbelievably excited about the new C.TOP Designers program and the advances that we have for the design community,