Silestone® announces Cindy Crawford as new global brand ambassador
News, Top Faces
January 31, 2017
Cindy Crawford, supermodel and international fashion icon, will soon become the new global brand ambassador for Silestone®.
The world-famous supermodel and the brand have joined forces to represent the very best in beauty, fashion and design in an advertising campaign entitled “Tops On Top”, which will be released from March onwards in major lifestyle, trend, fashion, design, decoration and architecture magazines. As part of her ambassadorship, Crawford will also take part in North American promotional events.
“I have a tremendous passion for design, and I’m thrilled to partner with Silestone®, whose surfacing materials bring a distinctive element to the fashion ensembles we create for our home,” said Crawford during the photo shoot for the campaign, which took place in December in Los Angeles, USA.
This partnership will take the global positioning of the Silestone® brand one step further, building on its already consolidated position as a leading edge decorative surface in design and architecture. It also reinforces the brand’s connection with the lifestyle world, and follows previous collaborations such as those with Andrés Velencoso, Goya Toledo or Paz Vega, among others.
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The campaign “Tops On Top” will feature Cindy Crawford alongside the Silestone® Eternal colour collection, paying homage to natural stone and evoking the infinite, timeless and eternal beauty that can only be found in nature.