Silestone® Unveils New 2019 Ad Campaign With Cindy Crawford At London Fashion Week
Silestone® is delighted to unveil its second global advertising campaign with fashion icon Cindy Crawford. The two-year campaign was officially revealed September 18 at a VIP cocktail Cosentino hosted in London in culmination of London Fashion Week. This marks the latest iteration of “Tops on Top” — a celebration of both Crawford and Silestone at the “tops” of their respective industries, and the intersection of fashion, beauty and design.
“We consider Silestone to be a fashion-forward brand, and our alliance with Ms. Crawford over the past two years has truly helped bring this story to the forefront,” said Eduardo Martínez-Cosentino, EVP of Global Sales and CEO of Cosentino North America. “This campaign embraces the synergy and driving force between fashion and design. Who better to embody our brand values of timeless beauty and elegance than someone as iconic as Ms. Crawford?”
The new campaign, which features the supermodel and businesswoman casually posed in an elegant kitchen featuring Silestone Et. Noir, the most recently launched colorway from the award-winning Silestone Eternal Collection, will appear in top design and luxury and design publications. As part of the collaboration, Crawford will continue to co-host VIP Silestone events in the world’s top fashion and design capitals.
Inspired by the world’s most sought-after natural stones and marbles, the Eternal Collection’s unrivaled aesthetic emphasizes Cosentino’s dedication to providing beautiful surfaces that can outperform traditional materials, while offering customers a luxury product free of maintenance and upkeep. As with all Silestone natural quartz products, the Eternal Collection is naturally non-porous and never needs to be sealed. It is easy to clean and has high scratch, stain and heat resistance.
